Subject: We Are Filthy Animals!
Hi Friend,
You've arrived!
At Filthy Animal Soap Company we loathe all things fake.
Fake people.
Fake news.
Fake soap.
We can't change people and we can't do anything about fake news, which is
actually as oxymoronic as clean coal.
But we can change soap!
A former chemist for Big Pharma, that's why I founded Filthy Animal Soap -
but also to teach my 14 year old son the profound benefits of taking the
harder road.
Today's soap companies are robbing you by taking the easy way out!
Filled with cancer causing chemicals, Big Soap Companies don't give two
sh#ts for your skin. They just want to churn out suds as fast and as
cheaply as possible. And that's where the chemical-sh#t storm comes into
play - it's easier to make soap when you can shovel in preservatives, dyes,
perfumes and synthetic colorants.
Sure, they'll knock off the dirt. But commercial soap strips your skin of
its natural oils and change the pH. This steals you of supple, youthful
looking skin and puts you at further risk of infection. (Biological
nasties love dry skin!)
Enough is enough.
Using modern day chemistry methods combined with the ancient soaping
methods of the Romans, our Filthy Animal Bars are perfect for body, face
and hair. (They better, after all, it can take 6-12 months to make them!)
Our soaps are better simply because we took the hard route for making
soap...
Our process uses a chemical reaction known as saponification. It involves
boiling fat with an alkali, a word that comes from Arabic, meaning roasted.
We use sodium hydroxide to slowly roast the fats of olive oil, shea
butter, tallow, palm and castor oil.
Once it's carefully added to the fats, the sodium salt sets off a chemical
reaction that separates an infernal bubbling mixture into a curd. We call
this "trace." Our once useless fats are slowly combined with the caustic
blend to make soap - that which has protected and boosted our immune system
for centuries!
It's slow.
It's hard.
And sometimes it fails...but our evolution and longevity are fully
dependent on the finished product!
And when Blair asks me, "what are we going to do now?"
I simply say, "we're going to try harder."
And we do.
Once our thick blend of fats and lye turn thick, we take it once step
further. All of our soaps are "slated out." That means we use sea salt
and a 6 to 12 month curing phase to remove excess lye and impurities, then
dry to reduce the moisture content and make a longer lasting soap.
By this process, the lye - a substance in itself extremely dangerous to the
skin - is improbably transformed into a product that nourishes and protects
even the most sensitive skin. But most importantly, it defends against
pathogens like ring worm, impetigo and staph.
It's the ultimate protection for athletes. And it proves that if you try
harder, great things can come from absolutely nothing. No excuses.
Try harder,
Shane and Blair
P.S. We'll be keeping you posted on availability and how to buy!