Friend,

When we first started learning saponification as a family,
we led with the ethos of "try harder."

We knew there was going to be failure.

In true soap making, failure means many days of failed soaping,
but lots of measuring, stirring and cleaning, for nothing but the act of learning what doesn't work.

And that's usually how it is in life.

If you're going to aim for a high level of success, here's a secret:

"There will be far more lows than there are highs when you aim for the top."

...but when you finally get there, that feeling of victory bestows you
with life's one and only currency: The experience of victory. 

It stays with you forever.

And when you're winning, you're living.

It's not for everyone. It's far easier to never try and to be forgotten.

And that's a fate worse than death.

So when we set out to make the best soap, we knew we weren't making it for
everyone, just those select few filthy animals who live and die by "try harder."

If that's you, then we have a surprise.

Our bestselling CHARCOAL BAR launches in two weeks! Be ready, they go fast!

Meanwhile, PLEASE take 60 seconds to help us get to know you.

====> Take our simple, Filthy Animal Survey here: Take Survey!

Try Harder!

A Filthy Animal