Making soap the right way is difficult.

Learning the chemistry of soap is even harder.

Looking past the myriad of excuses in order to get something done is even more difficult!

But living a life of failure is the real bitch.

That's because failure is harder than anything you might have to do to be successful.

But to be successful requires you to be pro-active. Otherwise, you wake up one day in the cold, dark corner of failure...

To avoid it, I tell my kids: Be proactive and get damn good at doing the things you hate.

That's our big secret here at Filthy Animal...

There are a dozen ways to produce soap-like products.

And they're all very easy with high profit margins.

But there's only one way to make real, chemical free soap that won't cause caner. And it takes 6-months to a year.

Most of the time, it sucks. It's messy, slow, tedious and sometimes it doesn't even work due to unforeseen changes in weather.

But we still do it.

And people are starting to catch on to our one-of-a-kind product. For the last 18 months, we have SOLD OUT on every limited-edition release.

And that's just what happened in July.

That's why you can't buy soap right now.

THERE IS NO MORE SOAP TO BUY!

But stay tuned as we prepare to launch in two weeks!

 Stay Filthy,

A Filthy Animal

P.S. Start getting good at the shit you don't want to do.