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Filthy Animal Soap grew over many years of driving to wrestling practice, which was often a two-hour round trip...we had a lot of time to talk.
As a medicinal chemist, soap making was an analogy used to explain to my son, Blair, how everything has gone awry in the world - from chemical derived soap to farming to medicine to hard work.
Today’s society is nothing more than a herd of masses looking for the easy way out. They want a “hack,” they want a 4-hour work week, they want yet another pill...
You can see it with athletes who refuse to put in work but instead want a "sponsor." Or the musician who wants a "record deal."
Very few are willing to sell themselves to make sh#t happen...
Most people were born under this umbrella of Easy Thinking. They have no idea that their lives are simply the product of a weak generation dumbed-down by media, entertainment, medications and sloppy thinking that’s always looking for a short cut.
They have no idea that true muscle, riches or mastery-of-anything is all up for grabs to ANYONE who refuse to quit!
...for those who are ready to put in 15-hour days.
...for those who don't take days off.
...for those who seek the hard road over comfort.
We aimed to avoid and correct this pussification with old-fashioned soap making, and a brand ethos of Try Harder.
After 4 straight years of focusing on nothing but the work of soap making and soap selling, that philosophy built a new soap lab...it also took Blair across the country to all the biggest wrestling tournaments.
The small victories paved with long, hard workouts and gut-wrenching losses are a reminder that comfort kills and trying harder is the only protection from a soft society that wants everything, but gets nothing.
And that's how Filthy Animals "survive their first death." Everyone remembers the hard workers, period!
====> And with that, we just hit the finish line for freshly cured, chemical-free soap!!!!! They won't last.
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Stay filthy,
A Filthy Animal
