Subject: Last Chance!

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We Continue to 
Need your Help!
We are living in unprecedented times where racism and COVID-19 continue to disproportionally impact our communities of color. The social inequality that permeates these communities is more acute for the seriously mentally ill. The trauma our clients experience and the impact on their mental and physical health, well-being and equal access to justice, cannot be minimized. 

The Bridge thanks all those who have participated in our Virtual Challenge. With your gifts we are able to provide essential services to over 3,200 New Yorkers in these unprecedented times.

Our expenses have been extraordinary due to COVID-19.

Today is the last day to participate in our challenge. Please help!
Please Support Our Virtual 2020 Annual Dinner Challenge
The Bridge cancelled its annual Partner’s in Caring Awards dinner which was planned for June 2, 2020. This loss of revenue, at a time when our expenses have increased substantially due to the COVID-19 crisis, will have a tremendous impact on our financial resources over the coming year.
Our unexpected costs due to COVID-19 will soon reach $1,000,000.
Our goal for this challenge is to raise $250,000 by June 30, 2020.

Our Board of Directors has generously agreed to match $100,000 of this amount. Please consider making a donation in lieu of attending our annual dinner, to help offset the following emergency costs in response to the COVID-19 crisis.

• Over $200,000 for medical and other essential supplies to help protect our front-line staff and help keep our facilities clean and sanitized. Care packages and food deliveries help our clients follow the “stay at home” order and health and safety guidelines.

• More than $250,000 per month for personnel costs for overtime, incentive and sick pay for staff to fill in extra shifts as colleagues are out on sick leave and to ensure that our programs remain open.

$500,000 for technology equipment and connectivity to provide tele-health which is crucial to helping clients maintain their psychiatric and physical health stability thereby reducing unnecessary hospitalization and emergency room use.

We are truly grateful for all your help thus far and hope you contribute to this special appeal.

All donations are 100% tax deductible and will help us continue to provide our essential services to our vulnerable population.
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The Bridge, 290 Lenox Avenue, New York, NY 10027, United States
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