Deciding where to concentrate your export efforts is one key element and STEP TWO in the 7-Steps. We explain how to narrow down the options and to objectively compare countries to choose the most promising for your business.
We use our own Market Priority Scoring technique to evaluate all aspects critical in the decision-making process such as:
We rate each element and weigh its importance to reach a score for each country. This allows direct comparison of countries and helps to build a priority list of target markets. Download the 7-Steps to Export Success booklet and watch the Alibaba.com webinar for more details of how to plan the next stage of your export journey.
In the meantime, have a great summer and come back invigorated for the next stage in your export journey.
Mike Wilson CEO of Go Exporting Author of the 7-Steps to Export Success | 
