Greenwashing, or the presenting of misinformation to create a sustainable image, is common among organizations. While many consumers may not be aware with the term greenwashing, they are aware of how common it is. In fact, consumers are so aware of this trend that they’re overwhelmingly skeptical of all organizations presenting themselves as sustainable.

Four out of every five consumers have expressed skepticism of organizations claiming to be sustainable. So, how does your company express your sincere desire to take steps that are sustainable for the environment? With accurate and transparent data.