We've been talking a lot about email marketing already this year and for good reason...
... If you want to make more in 2021 (heck if you just want your business to survive) then email is the game you need to be playing. BETTER!
Here's where to start and get it right:
=> Mail Labs Early Bird Special
[Hurry! You can dive into this 12 week program and save yourself $400]
WHY EMAIL?
Even more significant, the current 3.9 billion daily email users around today are expected to climb to 4.3 billion by 2023 and will continue to increase at similar rate over the next 3 to 5 years (Statista, 2020)
Preaching to the choir right? Yep, like us, you probably already know just how important email marketing is. We're on the same page right?
'not knowing' how important it is, isn't the problem!
Typically, the problem isn't just getting people onto your list to begin with. It's getting the ones who are already subscribed to actually open your messages.
For most business owners we talk to open rates are their #1 issue :-(
So email open rates are an area we devote plenty of attention to inside the new MailLabs program
Because at the end of the day, it doesn’t do much good crafting engaging emails if no one is reading them.
You need to put in place a strategy for increasing the number of people who open your emails.
One of the key components doing that is to learn how to create subject lines that get attention and get people opening (and reading!) your emails.
There's a shortcut coming, but listen up.
One way to boost opens is to create BENEFIT-DRIVEN subject lines that also arouse CURIOSITY.
This can be as easy as using the word "secret" like this:
Secret For Getting More Email Opens...
(that was the subject line that encouraged you to read this message) :-)
Or you might use a question mark to arouse curiosity, like this:
Does email marketing matter in 2021?
Either way, you're sharing a benefit in both cases, while arousing curiosity about how people will get this benefit.
Bottom line for today: Your open rate can make or break the success of your email campaigns.
If people aren’t opening your emails, then no one is reading, no one is clicking and most definitely no one is buying.
That’s why you need to learn how to improve your open rates using the insights you’ll discover inside module #4 at Mail Labs
=> Mail Labs Early Bird Special
UPDATE: We've also included our "Subject Line-O-Matic" software as part of the membership :-)
Subject Line-O-Matic is fun to use little software app. Just enter a keyword, click the button and you'll get dozens of attention grabbing/curiosity focused subject lines, then copy and paste them into your messages.
Or you can choose from over 100 tried and tested, self interest/benefit focused subject line FORMULAS.
Is it cheating? Sure a little... These are fill-in-the-blank templates complete with examples that you can use for any industry. (We send out close to a million emails a week across multiple industries and test like crazy, so we know these formulas will work for you too!)
And right away this nifty little tool is going to help you create emails your subscribers won't be able to resist opening.
Combine that with more opt-ins and the super targeted leads that the Mail Labs program will help you with and you'll be WAY AHEAD of your competitors when it comes to email :-)
Dive in now and make Email Marketing your biggest and best profit driver this year! => Mail Labs Early Bird Special
To Your Success,
Simon Hodgkinson
