Subject: We got hacked. A bot answered. So we built this.

Forty years with artists. A room in Gowanus. And a way to put your name on your own work.

Hello Dare2Draw friends and creators . . .


I've been in rooms with artists since 1984. The Chelsea Hotel, studios, classrooms, stages, the street.


Back in March I wrote to you about CreatorCØDE "LIVE" and a studio at 540 President Street in Gowanus. Will Eisner Week. Seven of New York's most intrepid sequential narrative creators in one room for a month. A landlord who actually wanted creators to succeed. We went back to the Eisner Ethos — gesture, encapsulation, the gutter, the page — and built a space where human work came first.


In that same letter I mentioned something called Zero Pixel.


This is that.


But first, what happened in between, plainly.


Our Kickstarter was hit with fraudsters, spam, and hackers. We asked the platform for help and got automated AI responses and links to outdated help articles. No person, ever. We suspended the campaign in February. The GoFundMe got us open and then went quiet. Since the spring I've covered the space myself, and 540 is still running.


I’m not telling you that to collect. I closed the GoFundMe this week. I’m telling you because it is the whole argument.


We get robbed twice.


Once by work-for-hire deals that never gave us a fair share. Again by AI systems training on our work without permission, without credit, without payment.


And when we go looking for help, a machine answers.


Same wall, twice. I stopped waiting for somebody else's platform to protect us.


So we built our own.


Through Dare2Draw Studios LLC, in that room at 540, we built Zero-Pixel — provenance infrastructure for visual storytellers. A direct challenge to automated art. Not a new set of rules to survive. A third option.

Here is how it starts.


ROOT is your record. You register once and you get a permanent registry code and a Certificate of Provenance written to Polygon mainnet — immutable, timestamped, publicly verifiable by anyone, forever. Not a row in a database somebody can delete. Not an NFT. A certificate that says this is who I am, here is the proof, dated.


From that root, everything grows. Your ECHO — your certified creative signature, trained on your own work — branches from it when you're ready. Work in more than one style, and each one gets its own branch. Change over the years, and every version stays on the record beneath the one that came after it. Nothing gets deleted. A tree keeps everything it was.


ROOT is $9.99. One time. Not a subscription.

Checkout comes to $10.58 — the $0.59 card processing fee is passed straight through rather than buried.


That price is a decision, not a discount. We call it the Zero Entry Point. If protecting your own name costs more than a sketchbook, the people who need it most don't get it. So it sits at the floor, on purpose, and it never repeats.

I was at New York Comic Con. No booth. No panel. A four-day floor pass and conversations, one artist at a time. That's what this has been for a year.


Now the rubber meets the road.


If you've been in a room with us — an event, a workshop, a studio session, a chat — you already know how we do this. If you've only ever read these emails, the record is public. The registry is live. The certificates are on-chain. You can look at every one of them without taking my word for anything.


And when a certified artist's work gets licensed, 1% of that revenue goes to Dare2Draw Inc., the 501(c)(3), taken first and paid semiannually. The nonprofit keeps doing what it has done since 2010. That's the part that keeps building.


We are all creators, and we support each other. Period.


Don’t wait. Create!


With respect,


Charles SincerØ 

Founder & CEO | Creative Producer

Dare2Draw Studios LLC

Brooklyn, NY