Hello Friend

Yesterday, we released a new curriculum on the subject of AEO specifically for the Google AI system Gemini.

There are 52 Videos teaching your customer how to apply Google's EEAT Guidelines

Experience

Expertise

Authoritativeness

Trustworthiness

They (the Google Engineers and Robots) now have the tools to execute on trying to surface content that displays these things.

I used to hear marketers say stuff like, "yeah, but they can't possibly monitor that for the whole internet".

Then came AI.

Google now has a mathematical method of determining these things and it will help your customer to know. While I don't think direct response is dead-dead, I do think that the old way of turning content into direct response breadcrumbs to a website are over.

There is a new sheriff in town.

Go here to learn the teach the new rules:

http://harperacademy.com/aes4

If you are an Ultimate Insider, use this link for your 50% off discount code

http://harperacademy.com/insideraes4

If you are not yet signed up as an Ultimate Insider, go here to do so:

http://harperacademy.com/ultimateinsiders

Charles