Let's talk emails, the kind you send to readers, clients, or students.

Sometimes they flow easily… but sometimes, hitting "send" feels like a total guessing game, right?

That's why I wanted to let you know about an event I'm part of: the Sales Email Summit offered by Liz Wilcox (fab email teacher), starting tomorrow, August 19th, and lasting only 3 days, to August 21st.

It's not a long or overwhelming event.

Each speaker gets just 10 minutes (some shorter, like mine!) to share a real email that worked, one they actually sent, and why it worked.

No fluff. Just real examples and stories.

You'll hear the thinking behind the structure and the wording.

You'll get ideas you can borrow or adapt for your own emails.

And it's all super short, just 10 minutes per talk.

I'll be showing the email I've gotten the most engagement from, and breaking down the choices I made as I wrote it, like you and I might do in a session or workshop.

You can sign up here (it's free):

https://bethbarany.com/lw2025ses

I think you'll leave with at least one or two lightbulb moments, maybe even a whole new way to think about connecting with your people.

Let me know if you sign up, I'd love to hear what you think after!

Oh!

Also, you may wonder why learning how to write sales emails is relevant to fiction writers.

Here's my take:

Social media changes -- changes their algorithms or disappear altogether -- but email remains.

I've been in business for over 20 years.

And email is still the most powerful way I get the word out about my books and, of course, my services.

Email remains the best way (i.e., produces results) to connect with my readers and clients and students, hands down.

❤️