Congrats to the 1st Chapter Genre Contest winners! I'll announce their names soon, as soon as they are notified!
Did you know word of mouth still sells more books than any other promotional tool out there?
I'm excited to share with you my new training coming up next week on how to craft that one sentence you could say to an ideal reader and then watch them squeal with joy in anticipation to read your book.
When I started promoting my fiction, well, I didn't do much about it.
When we're afraid of something, we tend to have one of three possible reactions -- fight, flight, or freeze.
My response to book promotions was freeze. So, for a while I didn't promote my books.
I didn't know where to begin and I felt overwhelmed.
While I was working on my novels, I was also building my business helping writers and learning how to attract my right audience.
Where do you start when you're not sure who your right audience is?
You test! In the design field, they call this prototyping. I like to call it "practicing in the real world."
With my business as with my books, I tested my one powerful sentence with my family, friends, and potential audience, watching the reaction in person, and noticing how people responded to me online.
As an author, I listened to what people repeated back to me about what they liked, and what stuck. I was often surprised.
One of the things I realized is that our book promotions aren't something we do all by ourselves. Book promotions is a community affair, and as such we need the support and feedback of our community of fellow authors, friends, family, and people who could be our readers.
Next week I'll teach you how to draft your author branding statement so you can attract your ideal readers. You'll also have a chance to practice your powerful sentence and get feedback during the Q&A portion of the call.
Hope you can join us for our upcoming training next week, Wednesday, April 19, 2017, 5:30-7pm Pacific.
Register here:
If you can't make it live, you will have access to the replay. You'll also have a chance to test out your author branding statement in the course.
DETAILS
I’ll deliver the training live via Zoom, followed by the replay delivered with other goodies including more than two hours of training in video (MP4) and audio (MP3), a PDF containing all the slides, a transcript of the live training, and cheat sheets and worksheets.WHAT YOU'LL LEARN:
In this training, you’ll learn the four essential ingredients to your powerful sentence:
- The most relevant characteristics of your ideal readers
- Your genre from the perspective of the fans
- Your reader’s desired result or experience
- How you want to impact your readers
You’ll also learn:
- How to adapt your powerful sentence into a tagline
- What to do if you write in multiple genres
- How clarifying your values can power your promotions, starting with this powerful sentence
- How your branding statement can be a guide for designing your book cover, your website, and other promotional material
This webinar is for:
- Independent and traditionally published fiction authors who want to interest readers in their books.
- Novelists, short story and novella authors.
- Nonfiction writers too.
- Soon-to-be-published writers who want to prepare their author promotions now.
Have a great rest of your week!
All my best, Beth
PS. Thank you to those who filled out the surveys! I'll be compiling the results and sharing that with you in the weeks to come.
As a thank you for taking the survey, I have a goodie for you, the ebook, "7 Keys to Story Planning: Story Preparation for Pantsers." Enjoy!
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