Have you ever reached out (or followed up), only to be ghosted?

[Dumb question, right? Because haven’t we all?]

You start to think…

“They’re not interested.”

“I’m annoying them.”

“I must have said the wrong thing.”

Almost always, that’s not true.

And the cost of believing these lies? Missed relationships, missed opportunities, missed growth.

Last year, I got an email from someone I didn’t know.

She mentioned a mutual connection, asked to hop on a quick call (because our mutual friend thought we’d hit it off), and gave me a tip I could use in my business (for free).

I didn’t respond.

Not because I wasn’t interested, but because I was in the middle of launching my mastermind.

Then the holidays hit. Then RSV. Then the flu. Then the stomach bug.

By the time I resurfaced, it had been a minute.

You know what she did in early April? She followed up (again).

You know what she didn’t do? She didn’t assume the worst.

Instead, she assumed I was busy... And it worked.

She’s on the podcast this week, and we’re talking about marketing strategies almost no one else is teaching.

I wouldn't have known how brilliant she is if she hadn’t reached out again.

The lesson, Friend?

Relentless doesn’t mean annoying. It means not taking silence personally. And also, trusting that people will get back to you when they can if you stay on their radar long enough.

If you’re building a practice or growing a business, this is your reminder:

Follow-up is not a dirty word; it’s how relationships are built.

Want to hear her unique (and incredibly useful) marketing tips? Tune into this week’s episode of the Life & Law Podcast here. You’ll be glad she was relentless, too.

XO,

Heather