Subject: CoE-PHI Messaging - Results from Survey

Sharing survey results for top-ranked messaging
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Dear CoE-PHI National Advisory Group Members,

Thank you for participating in the CoE-PHI’s web-based survey regarding our target audience messages! The messages will be the foundation for the CoE’s communication efforts with your constituents.

We received 38 total responses, and a synopsis of the outcome of the survey is provided below:
Top-ranked Hub messages: 

1. Confidentiality is a cornerstone of recovery. Protecting patient privacy opens doors to communication, understanding, and trust.

2. Privacy is key to recovery. It’s also the law. Get the facts about patient privacy and Protected Health Information.

3. Fear, shame and stigma are some of the biggest obstacles to mental health and SUD treatment. Privacy protections help overcome these obstacles to care.
Top-ranked SUD/MH Provider messages

1. PHI regulations protect patient privacy, give you flexibility to provide the best possible treatment, and help clarify the boundaries in protecting and sharing patient information. 

2. Discussing privacy protections and obtaining consent early in the treatment process helps patients understand the rules that protect them and helps the care team to provide the best possible care. 

3. Fear, shame and stigma are some of the biggest obstacles to mental health and SUD treatment for patients and families. Helping patients understand their privacy protections can inspire confidence, overcome obstacles to care and improve treatment outcomes.
Top-ranked Family and Caregiver messages:

1. You have a role to play in helping your loved one get better. Know the facts about helping them get the care they need, and their rights to privacy. 

2. You can be a partner with your loved one’s care provider. Get the facts about privacy laws and regulations.

3. Confidentiality is key to recovery. Your loved one’s privacy, and yours, are protected by law.
Top-ranked Patient/Client messages:

1. Everyone should be able to get the help they need, without worrying about who knows it. Get the facts about how patient privacy protections work for you.

2. Recover with confidence. Understand your rights and responsibilities about your personal health information.

3. Getting better is an individual journey. Privacy protections help you to make it with confidence.  
Top-ranked School Settings messages: 

1. Confused about the overlap between FERPA, HIPAA, and Part 2 privacy protections for students and families? You’re not alone. These rules can help protect students and school staff and improve treatment outcomes. But you have to understand them first.

2. Privacy regulations protect your students, give you the flexibility to provide the best possible treatment, and help you understand the boundaries in protecting and sharing information about students and families.


3. Your students live in a world where privacy is at a premium. Sound PHI management helps students feel confident that their privacy will be protected, so they can feel more comfortable getting the help they need.
Top-ranked State Agency messages:

1. Knowing the facts about patient privacy protections can help you put systems in place to support your network, improve their confidence, maximize communication among team members and increase access to care for patients who need it.

2. Supporting your network to understand patient privacy regulations protects patients, limits liability and allows the care team to focus on what they do best.

3. Your provider network looks to you for simple, actionable tools to interpret and apply privacy regulations on the job.
Top-ranked SUD/Mental Health Support Staff messages:

1. Trying to figure out what’s confidential information, what isn’t, and how to tell the difference? You’re not alone.

2. Protecting patient privacy opens doors to trust and improves treatment outcomes.

3. The information you possess about patients’ lives is valuable– handle it with care and respect.
Top-ranked Legal/Compliance staff messages:

1. Your role is essential to helping your organization understand if they are interpreting and applying PHI laws and regs accurately.

2. Supporting your network to understand patient privacy regulations protects patients, limits liability and allows the care team to focus on what they do best.

3. Sound and simple interpretation of PHI regulation helps care providers do their jobs with confidence and protects your agency’s reputation.
Focus: PHI is a CAI center of excellence in partnership with legal action center and funded by SAMHSA
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