Subject: Apply to SAMHSA’s Behavioral Health Equity Challenge: Outreach and Engagement Strategies for Underserved Racial and Ethnic Communities

Apply to SAMHSA's Behavioral Health Equity Challenge:

Outreach and Engagement Strategies for Underserved Racial and Ethnic Communities

Submissions accepted until

June 8, 2023

SAMHSA’s Office of Behavioral Health Equity has announced the launch of their Behavioral Health Equity Challenge, organized through their “Elevate CBOs Initiative” .


The goal of this Challenge is to identify and highlight Community-Based Organizations’ (CBO) innovative outreach and engagement strategies that improve access to behavioral health services in underserved communities. As CBOs play an important role in addressing the behavioral health needs of communities, this challenge will inform SAMHSA about community-based strategies to connect people to care. 


The Behavioral Health Equity Challenge will accept submissions until June 8, 2023, and judging of submissions will take place in July to identify 10 winners. 

SAMHSA aims to learn the following from participants:


  • What challenges have CBOs faced in connecting people from underserved racial and ethnic communities to behavioral health services?

  • What outreach and engagement strategies or innovative methods have CBOs used to connect people from racial and ethnic underserved communities to behavioral health services?

  • How do CBOs know their outreach and engagement strategies are successful? How do they measure their success?

  • How do CBOs incorporate equity into their outreach and engagement strategies?

Organizations recognized for having winning strategies can receive up to $50,000 and will receive public acknowledgement from SAMHSA.


If you have any questions regarding this Challenge, please email

For more helpful information and to access our resources, please visit the CoE-PHI Resource Center.

This resource was supported by SAMHSA of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award with 100% funded by SAMHSA/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by SAMHSA/HHS, or the U.S. Government.


Funded by SAMHSA, the CoE-PHI develops and disseminates resources, training, and TA for states, healthcare providers, school administrators and individuals and families to improve understanding and application of federal privacy laws and regulations, including FERPA, HIPAA, and 42 CFR Part 2, when providing and receiving treatment for SUD and mental illness.


Resources, training, technical assistance, and any other information provided through the CoE-PHI do not constitute legal advice.