How are you doing, Friend?
Being assertive is hard work. Many people avoid it altogether because
of how much effort it takes to get it right. Being aggressive requires
little self-control and being passive requires little energy. People
prefer being assertive about as much as they prefer exercise over junk
food.
To be sure, exercise has its benefits and you can even grow to crave
exercise more than your favorite TV show. But enjoying something like
exercise takes time to develop. It’s worth the effort though because
it’s more deeply satisfying than whatever comes too easily.
Matt
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