Subject: Behind the scenes success secrets for Friend

Hi Friend


It's very tempting to imagine when you see a busy coffee shop, the owner is making a fortune, especially if you have never owned a coffee shop yourself!


But what if that snaking queue you witnessed was due to painfully slow service and not pent-up demand? What if it always seems full when you walk past because of too many large tables filled by just one person?


Peering through the window of a cafe won't tell you how much profit it is making, and looking up the financials online won't give you much of an idea either, especially for small businesses that only have to submit a brief summary to companies house.


Our latest article in Coffee House Magazine, we go through some of what goes on behind the scenes to deliver real long-term success.


Click the link - our article is on Page 41 


Here is the link to Coffee House Magazine

Happy New Year


Claire & Andrew

Authors of The Daily Grind

PS If you have an existing coffee business that you feel is not performing as well as it should and want to change that in 2024 reply to this email. (We only have 3 slots on our programs in Q1)

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