Hi Friend,
The period between Christmas and New Year has a funny way of bringing everything into focus.
For us, this time of year is deeply personal. Exactly 19 years ago, over the Christmas break, we sat down and made a series of momentous decisions. We decided to stop dreaming and start doing. We committed to building a business that wouldn't just be a "job," but a vehicle that allowed us to do what we love every single day.
Those decisions shaped our entire future. They led to the systems we share in The Daily Grind and the freedom we enjoy today.
Whether you are looking to take the plunge and open your first doors or you’re ready to transform your current shop’s profitability, the momentum of January is powerful. But there is a catch.
The Perils of "Going It Alone"
In the coffee industry, enthusiasm is free, but mistakes are expensive. We’ve seen it time and again: passionate owners sign leases with hidden traps, buy the wrong gear, or design workflows that bleed labour hours.
In hospitality, a poor decision made today doesn't just hurt once—you pay for it in every cup of coffee you sell for the life of the business.
Why Expert Advice is Your Best Investment
We wrote The Daily Grind because we know that the difference between a "hobby" shop and a profitable powerhouse isn't the beans—it's the systems. Now is the time to stop guessing. Reaching out to an experienced coach isn't just about getting help; it's about:
De-risking your investment: Avoiding the "newbie" traps that sink 50% of cafes.
Maximising Margins: Ensuring your menu and labour costs are optimised for actual profit.
Creating Freedom: Building a shop that can eventually run without you behind the machine 24/7.
Don't let another year go by wondering "what if." Whether you need the roadmap of our Start Up a Coffee Shop Online Course or the high-level strategy of our 1-on-1 Coaching, we are here to ensure your vision becomes a profitable reality.
Festive Offer: Join for just $/£19 for your first month (usually $/£49) with code
LAUNCH2026 until 1st Jan at www.startupacoffeeshop.com
Join before Jan 1st for our bonus "Landlord-Proof" Lease Checklist.
Make this your "19 years ago" moment.
