Hi Friend,

If you’ve ever stood in a busy cafe and thought, “I could do this, and I could do it better,” then I’ve written this email specifically for you.

I’m headed to the London Coffee Festival in a few weeks, and I’m pulling back the curtain on what it really takes to go from a dream to a profitable reality.

I’d love for you to join me for my keynote session:

Turning Your Dream into Reality: How to Open a Coffee Shop

📅 When: Saturday, 16th May ⏰ Time: 9:30 AM (Set your alarm—we're starting early!) 📍 Where: The Lab , The Truman Brewery, London

Why should you come?

I’ve spent my career in the trenches of this industry. I have had the privilege of mentoring hundreds of coffee shop and cafe owners, helping them open their first doors, scale their brands, or fix operations that have gone off track.

Most recently, I served as an official judge for the London Coffee Shop of the Year Awards. Spending time behind the scenes of the city's most successful shops reminded me that the gap between a "good" shop and an "award-winning" one usually comes down to a few key secrets.

What I’ll be sharing

This session is designed for those of you at the very beginning of your journey. I’ll be sharing hard-earned secrets from industry veterans and insights from my best-selling book, The Daily Grind.

We’ll skip the fluff and get straight into:

• The "Daily Grind" Framework: The exact steps to opening without losing your mind (or your life savings).

• Veteran Insider Secrets: What the pros know about site selection and workflow that beginners often miss.

• Avoiding the Landmines: The most common mistakes I see new owners make in their first six months.

Let’s meet in person

The Keynote Stage tends to fill up quickly for these "how-to" sessions, so I recommend arriving a little early to grab a coffee and find a seat.

Whether you have a full business plan ready to go or just a notebook full of ideas, I’d love to meet you after the talk. Let’s turn that dream into a reality.

See you on Saturday morning!