Subject: BFFP Newsletter: New Plastic Solutions Review Site, India's SUP Ban, #BrandAudit2022 Party and more!

Latest News and Updates

Plastic Solutions Review Website is now LIVE!

The Plastic Solutions Review website provides clear information and analysis of proposed solutions to the plastic pollution crisis, with each entry reviewed by an expert panel of scientists. You can use this information for your reports, campaigns, and other materials! You can also share it with journalists, policy makers, and other stakeholders who are looking for solutions to plastic pollution and might be tempted by the multitude of false solutions out there.


Also watch out for our False Solutions series on social media highlighting information from the website!

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The Southeast Resource Recovery Facility (SERRF) Incinerator in Long Beach, California. (Credit: East Yard Communities for Environmental Justice)

Environmental Racism and Incineration in Long Beach, California, U.S.

Since 1988, a “waste-to-energy” incinerator in Long Beach has burned the majority of the city’s waste, along with waste received from other cities across Los Angeles County, California.


The toxic pollution produced by the Southeast Resource Recovery Facility (SERRF) incinerator disproportionately harms the local community, which is 81% people of color with an average per capita income of $28,312. This is blatant environmental racism.

“I think Long Beach can definitely be a model if it wants to be,” says local #breakfreefromplastic changemaker Whitney Amaya with East Yard Communities for Environmental Justice. “There's a zero-waste culture here, and community is ready to take on this journey. But I think there's just a lot of barriers in moving in that direction.”

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India bans 19 single-use plastic items

India’s single-use plastic (SUP) ban is a welcome move, but it does not include sachets (flexible pouches) and other multi-layered packaging that are usually used by Fast Moving Consumer Goods (FMCGs).


“Given the magnitude of the plastic crisis, this [SUP ban] is too little. And it’s too little both in its scope as well as the coverage," said BFFP Asia Pacific Coordinator Satyarupa Shekhar.

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Image Credit: Chesapeake Bay, 2022

How can the EU tackle microplastic pollution?

Microplastics are everywhere. Pervasive and transboundary, once they are in our ecosystems, they are almost impossible to remove. The EU has committed to a 30% reduction of microplastics by 2030. To achieve that, meaningful legislation must be made. Check out Rethink Plastic alliance’s new paper, providing recommendations on how the EU can tackle microplastic pollution.

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Celebrating our 5th global brand audit in 2022

Join us for a #BrandAudit2022 launch party to learn more and get involved!

Let’s start #BrandAudit2022 season with some fun! We will present an overview of this year's plans and resources, create space for community building, and celebrate Break Free From Plastic members who have been leading brand audits since the very beginning. If you are new to our brand audit initiative, this is a great place to start! Come learn more, get answers to your questions, and meet others around the world who are ready to take concrete action to hold corporate polluters accountable for plastic pollution.

Live Interpretation will be available for French, Spanish, Portuguese, Bahasa Indonesian, Hindi, and Mandarin.


Date: Tuesday, August 2, 2022

Time: 8 am Mexico City / 9 am New York / 10 am Rio de Janeiro / 1 pm Dakar / 3 pm Brussels / 4 pm Nairobi / 6:30 pm New Delhi / 9 pm Singapore

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