| | Hey Friend,
If you've been anticipating my BLACK FRIDAY Muscle After 40 Body Re-Comp Promotion - which starts tomorrow - here's a bit of the story behind why I'm releasing this insane deal ONE TIME THIS YEAR!
Now, I know that calling it an "insane deal" is a bold claim...
But it really is - so hear me out for a minute and read this entire email - or you'll miss out on the opportunity get in on the action and become one of our next Muscle After 40 Success Stories in 2023.
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| | | | Let me explain how the Muscle After 40 program came to be…
While
I don't claim to know it all, I HAVE helped hundreds of guys to lose
their gut, build lean muscle, and achieve a full Body Re-Composition -
without suffering through extreme crash diets or killing themselves in
the gym with crazy workout schedules.
And yet…
Just a few years back, I fell off the rails and got the dreaded "Dad Bod" 😫
But the crazy thing was - I knew better - however I just couldn't get myself to change...
Maybe you can relate?
If
you're not familiar with my background - I've been competing in
bodybuilding since 1995. During that time I've been through numerous
pre-contest "cutting diets" in preparation for bodybuilding
competitions.
I would muster up extreme levels of will power and
dedication to suffer through a pre-contest cutting diet for several
months at a time and get in great shape (for the short term) - but once
the contest was over and the pressure was off - I'd always resort back
to my old habits.
Then I'd try and justify my ever expanding
waistline by telling everyone that I was "Bulking Up" because it was the
off-season...
My so-called "Bulk" would continue until next
year's competition rolled around and I'd start yet another pre-contest
"cutting diet”.
It was Yo-Yo Dieting at the extreme end of the spectrum - ballooning up and down year after year with every competition I did.
However,
after I stopped competing in bodybuilding and became a father, I never
had the time (or the motivation) to spend endless hours in the gym.
And
I couldn't stand the thought of going on another "cutting diet" of
eating boiled chicken and broccoli out of Tupperware Containers.
It didn't take long for it to show...
❌ It became easier to pick up the phone and order a pizza than it was to meal prep...
❌ One skipped workout turned into a week-long break from the gym...
❌ I'd try to justify my bad decisions by saying that I'm just extra busy - I'll get back on track "On Monday"...
But all those little decisions started to add up, even though I "knew better", I wasn't doing what I knew I should do...
I
fell into the "ALL" or "NOTHING" trap, and the problem with that is you
rarely get it "ALL" and more often than not you end up with "NOTHING".
It got to the point where I didn't even recognize the fat guy looking back at me in the mirror...
I was disgusted and embarrassed with how far I'd let myself go...
Here I was overweight with a 40+ inch waistline and a gut that stuck out further than my chest.
The crazy thing was I knew what to do with regards to diet and exercise to get ripped.
And
as a fitness and nutrition coach - it's my job to help people get in
their best shape - yet here I was - the fat out of shape coach who
couldn't even follow his own advice...
If you have ever
followed a low calorie cutting diet to lose weight - only to end up
regaining it all back again - then, you can probably relate to what I'm
talking about.
It's one thing to "Know What To Do", but knowledge without implementation is useless.
You
need to have a realistic step-by-step system that makes it easy to do
what you know you should do and actually enjoy the process so you can
sustain it as a lifestyle.
A lot of people can muster up extreme
levels of will power and suffer it out for the short term - and get
incredible results... But everyone has their threshold of how much
suffering they can take before they break.
Once you run out of
willpower (which every one does eventually) and return to "normal
eating" the re-bound weight gain is vicious and you’ll quickly regain
all the fat you lost - and usually a few pounds more in the process.
The end result is you ultimately get fatter with every diet you do! 😭
There has to be a better way…
What
if there was a way to have a happy medium where you could get lean and
stay lean without suffering from the ups and downs of Yo-Yo Dieting?
I was desperate to figure this out - not just for me - but I wanted to set a positive example for my son Harvey.
I
don't want him growing up with a fat out of shape dad and thinking that
it's ok to neglect his health and get fat and then suffer the
consequences later in life.
My mission is to lead by example and
teach him how to live a healthy and active lifestyle - while enjoying
the process - and be his real life role model for health, fitness, and
success.
I really wanted to change and I knew the answer wasn't going to be found in some quick fix solution or magic pill.
So
over the past several years I've committed myself to studying from some
of the smartest minds in fitness, nutrition, and psychology…
I've
literally spent over $30,000 of my own money expanding my fitness and
nutrition education - hiring coaches and mentors, attending seminars
& workshops to try and figure this out once and for all.
I
became obsessed with cracking the code on how to create a sustainable
and realistic habit based approach to healthy eating, exercise, and
living a balanced lifestyle - that you actually enjoy…
Instead of
resorting back to the old school suffer it out and don't be a pussy
approach of hardcore bodybuilding "cutting diets" - which never last
long term.
The first step to making this new transformation was to let go of the "ALL or NOTHING" mentality.
If
you're struggling with your health, fitness, and weight - you need to
realize that it's not because you're lazy or lack discipline. Quite the
contrary.
Weight issues are rarely physical - it's mostly mental -
and simply trying to exercise more, work harder, and eat less never
solves the problem long term.
You need to take a totally
different approach - and that's what we do within the Muscle After 40
Blueprint Body Re-Comp Program...
These days I no longer stress
over trying to be perfect - instead I just focus on being "Good Enough,
But Good Enough Consistently".
Rather than trying to overhaul
your entire diet and lifestyle from day one with an extreme cutting diet
- we just focus making 1% improvements and being better than you were
before - making marginal gains and letting the results compound over
time.
Gone are the days of extreme calorie restriction, cutting
out entire food groups (i.e. carbs), avoiding social situations,
boycotting family dinners, and staying away from restaurants... Those
things are all very important parts of my social life and I don't want
to give them up - and I'm sure you don't either.
No more spending endless hours in the gym 6 days per week. Now we utilize the power of "Mini Workouts - for Maximum Results".
Instead
of constantly obsessing over what "bad foods" you have to avoid - we do
the exact opposite - focusing on what healthy foods you need to ADD to
satisfy your hunger, fuel muscle growth, and optimize your metabolism…
It's a brilliantly simple system, yet so powerful 💪
After
just 1 year of following this new sustainable approach I was able to
lose my gut, get back in shape - while enjoying the process!
And I've been able to sustain it for the past 4 years! 😎
And
while I'm not the biggest, strongest, or most ripped guy in the gym -
as far as my 6 year old son Harvey is concerned - I've got muscles like
the HULK and he looks up to his dad like a real life super hero.
After
years of testing this out on myself and several of my personal coaching
students — we now have a proven step-by-step action plan to help hard
working guys re-claim their health and fitness without feeling like they
are suffering it out on another "diet".
And that is a liberating feeling!
If you haven't experienced that liberating feeling yet....
Just wait until you do…
So
right now, to celebrate this life changing discovery I am offering the
entire MUSCLE AFTER 40 BLUEPRINT BODY RE-COMP PLAN for 50% off the
regular price during our BLACK FRIDAY Promo.
If you'd like to
take advantage of this ONE TIME INSANELY GOOD OFFER - and also get some
special new BONUSES that will help you get even better results faster.
Send me an email with the words "BLACK FRIDAY" and I'll send you all the details...
But
you need to reach out ASAP because there are only 10 spots available (I
purposely keep this program small to make sure all of my coaching
students get personal attention to ensure their success).
So again, to take advantage of this amazing deal, just hit reply to this message and send me an email with the words "BLACK FRIDAY" now!
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| all the best, Lee Hayward
(Your Over 40 Muscle Building Coach)
https://www.MuscleAfter40Blueprint.com
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Who knows, maybe this time next year I'll be featuring YOU as a Muscle After 40 Before & After Success Story 💪 |
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