Why A Subscription Is In Your Future 5. It's an economic lifeline. For most developers, once they make a sale they never see another dollar from the customer again. A subscription-based business model would mean that they'd see a steadier monthly income, and if the monthly fee was reasonable, even some growth as more people would sample the goods.
6. It will be gradual though. You'll start to see "buy or subscribe" tiers (like Exponential Audio has) that will ease the developer and the customer into the subscription model, rather than making it a take-it-or-leave-it decision.
7. It's a trend that will eventually reverse. It's going to take a while before subscription audio software becomes ubiquitous, but then you'll see a some renegade developer with a "buy it and own it" deal that will turn the industry back the other way again.
The Bottom Line Audio software subscription is a trend that will you'll see more and more, starting at Winter NAMM in January. Avid, Slate Digital, McDSP and Exponential Audio (among others) are already there with more to follow.
As with everything, there will be winners and losers, both on the developer and the consumer side.
Choose your software vendors wisely, and if you love a product, get in on the ground floor while subscriptions are reasonable, then make sure you monitor the costs every month! You may find you're paying a lot less in the end, at least for now.
If you've read through to the end, you now know a little more about our Music 4.0 world than the majority of people in the music business today. Aren't you glad you subscribed to my list? |