For so many artists, bands, musicians, songwriters and and labels, YouTube is the best social platform for not only getting the word out about new music, but for building a following. YouTube's video dominance is being challenged by a network familiar to everyone though - Facebook.

Facebook is making a big push to take over YouTube's dominance in the video space, and while it has a long way to go, it's making headway fast. Here's why:

1. Facebook prioritizes videos right now. If you post a video directly to Facebook (not an embed from YouTube), every one of your friends and followers will see it, while a post might only be seen by 3 to 5%.

2. Fan engagement is way high for Facebook videos. Of course, if more people see it, more will engage, but Facebook is doing everything it can to make sure that it's front and center in your follower's Newsfeeds.

3. Facebook Video has a new ad revenue model. Facebook considers a view to be 3 seconds, while YouTube tracks at 30 seconds, with 10 seconds being a magic number for both content owners and advertisers.

4. Facebook has improved analytics. Since Facebook launched its new Videos tab, it's now possible to have metrics that go way beyond YouTube's, such as repeat views, organic vs. paid, auto-play vs. click-to-pay, watched full-screen, unmuted and more.

If you're trying to promote your music, Facebook video is absolutely the best way to go right now. This window will close as soon as more videos begin to populate the platform however, so you only have a small window of time to take advantage of it!

If you've read through to the end, you now know a little more about our Music 4.0 world than the majority of people in the music business today. Aren't you glad you subscribed to my list?