It's finally here! The Texas Route 66 Festival kicks off today, launching 10 days of celebrations across Amarillo and the Texas stretch of the Mother Road.
From rodeos and cattle drives to car shows, live music, art, cruises, family activities, and iconic Route 66 experiences, there are 66+ events waiting to be explored as we celebrate the Route 66 Centennial.
Whether you're planning to join us for one event or all 10 days, now is the time to hit the road and experience the stories, communities, and adventures that make Texas Route 66 unlike anywhere else.
Step back into the Old West with the Coors Cowboy Club Cattle Drive & Parade, a true Amarillo tradition. Watch real cowboys and cowgirls lead a herd of Texas Longhorns through the heart of downtown, joined by classic cars, and so much more! Parade begins at 10 AM starting at 10th & Polk St.
2026 Parade Route
Starting north on Polk Street, the drive takes a right turn onto 3rd Street. From there, it continues to Marrs, turning right for a short stretch before making a left onto 10th Street. From there the Cattle Drive will head into the fairgrounds under the lighted arch. The cattle will cover the route in about an hour. Spectators are encouraged to cheer on the cattle and riders from any point along the route.
CCC Cattle Drive & Photo Contest
Calling all photographers! 📸 The Amarillo Cattle Drive Photo Contest is back, giving both professional and amateur photographers the chance to win one of two $500 prizes. Photos captured during the Amarillo CCC Cattle Drive may also be featured in future Amarillo tourism marketing campaigns.
This year’s themes:
🐂 Cowboys in the Concrete Canyon — capture the contrast of Western heritage moving through downtown Amarillo.
🚗 Chrome & Cattle Trails — highlight the Route 66 spirit through classic cars, retro parade moments, and vintage Americana.
Come for the Route 66 Nostalgia but stay for true cowboy culture you can only experience on the Texas stretch of the Mother Road! Experience the Old West with Coors Cowboy Club Chuckwagon Gathering on Saturday, June 6 from 1-2 PM. Nothing's better than a chuckwagon meal cooked by a real cowboy! Don't miss the action packed Coors Ranch Rodeo from Thursday, June 4 - Saturday, June 6.
Amarillo National Bank June 13, 2026 | Route 66 Historic District
The 10-day Texas Route 66 Festival all leads to one unforgettable finale in Amarillo. On June 13, the Route 66 Historic District comes alive with live music, a classic car show, Miss Texas Route 66 Pin Up Pageant, vendors, and more!
Boots & Brews on 66 Drink Trail
Sip your way through Amarillo with the Boots and Brews Drink Trail, a year round celebration of Route 66! Sip, check in at participating locations, and complete the trail to earn a prize.
Shop our Texas Route 66 centennial collection alongside classic Visit Amarillo merch, designed to celebrate the spirit of the Mother Road and the real Texas.
