Get ready for 10 days of celebrations across Amarillo and the Texas stretch of Route 66. From cattle drives and concerts to car shows, art walks, cruises, and iconic roadside experiences, the Texas Route 66 Festival brings the spirit of the Mother Road to life with 66 events leading up to the Festival finale on June 13, 2026.
Coors Ranch Rodeo & Cattle Drive Rodeo: June 4-6 | Cattle Drive: June 6
Experience the Real Texas with the Coors Ranch Rodeo and Cattle Drive.
Amarillo National Bank June 13, 2026 | Route 66 Historic District
The 10-day Texas Route 66 Festival all leads to one unforgettable finale in Amarillo. On June 13, the Route 66 Historic District comes alive with live music, a classic car show, Miss Texas Route 66 Pin Up Pageant, vendors, and more!
Boots & Brews on 66 Drink Trail
Sip your way through Amarillo with the Boots and Brews Drink Trail, a year round celebration of Route 66! Sip, check in at participating locations, and complete the trail to earn a prize.
Shop our Texas Route 66 centennial collection alongside classic Visit Amarillo merch, designed to celebrate the spirit of the Mother Road and the real Texas.
