Subject: What’s your delivery time

Top important question:

How many days do you need to wait from
the day you place an order until the moment
your products arrive at your warehouse?

This is a tricky question I know.. And actually
of course it all depends from the distance
and the type of transport of the goods!

In fact I deliberately posed the question
in the wrong way.

The right wording for the questions would be

  • What’s your supplier lead time?
  • How many days go from the day you place an order till the moment your products LEAVE YOUR SUPPLIER’s warehouse?

These are the key questions!

From these parameters you can evaluate your supplier reactiveness

In the various Countries where Saporalia
operates I hear many different values:
the answer to the question may vary from
3-5 days for more structured Companies up
until even 10-15 days for smaller Enterprises,
plus of course the time that it will take for
the goods to be transported and delivered to you

I think this is an important aspect because
the faster your supplier is in refurbish your
warehouse, the better is the situation you
will have in terms of avoiding problem with
your stock and also for you to have a
sustainable management of products’
quantities in your warehouse in order to
not increase your stock too much.

Fact: you may (or may not) know that in
Italy stock is taxed by authorities and by
government (I am not aware this is the
case in any other country, please do let
me know if you have the same problem
as I am curious) so all the producers and
exporters tend to have stock at real minimum
level and manage the production and the
acquisition of the products only once
they receive the new order from the Customers

This of course doesn’t help your stock
management and make the products delivery
timing a bit too long --> Not good!

At Saporalia when we start co-operation
with new Customers, we try to identify
the recurrence of ordered products’ quantities
(not only the ordering frequency which is not
always in our or your control, but defining a
sort of standard ordered quantity) and when
this is defined, we will make sure our warehouse
will always have that quantity of the products
you may/will order plus 30% of them in case
you need more

Obviously we are taking some risks here because
a Customer may not order those products, but I can
tell you this made the difference with a lot of our
Customers in terms of timing in sending the goods
when receiving the new order

In fact in those cases when we have a sort of
standardized order taking path for the products you
are getting from us, we can let the goods leave
our warehouse the same day when receiving
the order in the morning till 12 (CET – Central
Europe Time zone), or the day after if the order
arrive when it is already afternoon for us

It has to be emphasized that another important
value to take into consideration is the shelf life,
of course for short shelf life products keeping
stock is not possible without a strict plan, but
in most of our products shelf life is 36 months
so we make this possible nearly always

So, what about you? Are you happy with
you supplier lead time?


If not, please answer to this email and
we’ll send it to you immediately






AmarFood srl, via Tornaghi 59, 20062, Cassano D'Adda, Italy
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