Subject: You’ve seen the video now read the blog: Rip Currents Don’t just happen at the beach!
There’s a pattern inside organizations that, on the surface, look healthy.
Smart leaders.
Clear strategy.
Strong intent.
Yet execution feels heavier than it should. Momentum stalls. Tension keeps resurfacing. And no amount of new tools, tighter process, or sharper accountability seems to resolve it for long.
When this happens, most CEOs assume the issue lives at the people level. Effort. Buy-in. Discipline.
What often gets missed is something far more structural.
I just published a new blog that looks at this challenge from a higher altitude not as a tactical problem to fix, but as a leadership design issue with real financial and human cost. It’s a wake-up call for executives who sense friction they can’t quite name and are tired of treating symptoms instead of causes.
If you lead a company, a division, or a senior team, I believe this perspective will resonate.
In case you missed it, I released a short companion video yesterday that expands on the same leadership risk and why so many well-intentioned fixes quietly make it worse.
If this sparks a thought, I encourage you to share the article with another CEO, founder, or executive who’s navigating similar pressure. These are the conversations that shift how leadership teams think and operate.
And if what you’re reading feels immediate or familiar, you’re always welcome to reach out directly at support@aliciacouri.com.
More soon…
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Accountability in the next 90 days as RTO mandates and AI Collide. Click the link below to register.
