Subject: What if Your Strategy Wasn’t the Problem…

Have you ever taken an assessment for work?


If you did, do you know what part of your mind it was measuring? Did it measure how work moves through the organization and where it gets stuck, or how people feel about each other?


Most leaders have never been asked that question, and it changes everything about what those reports are worth. Nearly every popular assessment on the market measures the same two slices of the mind and skips the one that governs execution.


This week, I broke the whole landscape down in two places.


The new video walks you through the three parts of the mind, the most popular tools on the market sorted by which part they actually measure, and the questions to ask any consultant before they run anything on your team. Including me. I put my own tools under the same scrutiny as everyone else's.

The companion blog shares what these tools really cost, why the assessment is the cheapest line item in the whole engagement, and what a transformation budget actually looks like versus a one-off that fades by next quarter.

Both point to something I built for you: The Assessment Clarity Guide. Twenty of the most recognized tools, sorted by the three parts of the mind, with what each was designed to measure, what it costs, how long it takes, and where it stops being the right screwdriver.

A flathead is a beautifully made tool, right up until you point it at a Philips head screw. The tools are not the problem. Knowing which job you are doing is the whole game.


If the video or the guide raises a question about your own team, reply to this email or find me at audaciousconceptsinc.com. My door is open for a real conversation.

Don’t forget the Audacious Concepts Inc Summer Special.


You can’t beat the heat with this deal, it’s hot, hot, hot… Lol. That’s my best car salesman pitch, but seriously, we are offering an amazing deal for any team for the month of July.


We are offering a 14 Day Team Audit for a team of up to 10 that usually sells for $8,500+ for a mere $2000.00. Yes, that’s right, a full deep dive to pinpoint specifically where things are bottlenecked in your team and why. We will give the diagnosis and prescription, plus go over your team reports to show you precisely what is happening and how you can turn it around in Q3 ahead of 4th quarter numbers.


For more info - respond to this email so we can have a chat. Don’t wait this offer is only available until July 31st.

I’m here leveling up my speaker game!


I am excited to announce that Executive Speakers Bureau has added me to their roster of incredible speakers

This is your exclusive invitation to my upcoming virtual conversation with leaders.


Your Team Is in Quicksand and You're Reaching for the Wrong Rope

July 15th, 11:00 AM EST, on Zoom


If the strategy you began the year with keeps shifting and you find yourself just kicking the can down the road because deadlines are being missed, let’s talk about what could be lurking under the surface.

Any time of year is a good time to support Black-owned businesses in Greater Miami & Miami Beach. August – which is National Black Business Month – is an especially good time to do so. Discover Black-owned shops, restaurants, arts and culture, attractions and more and support local Black entrepreneurs and organizations in the destination.

And as always if you miss the episode, you can catch it our YouTube Channel so make sure you’re subscribed - Youtube.com/@aliciacouri