Here’s something I’ve learned after working with CEOs and executive teams across industries:
Most organizations don’t have a leadership problem.
They have a decision friction problem they’ve learned to manage around.
It shows up quietly, slower execution, heavier meetings, decisions that get revisited, strong leaders who somehow can’t move together without tension. Nothing dramatic enough to trigger alarm bells. Just enough drag to normalize.
And that normalization is where the real danger lives.
This week, I published a new blog that challenges a common assumption many smart leaders make: that alignment is about communication, clarity, or culture. It’s not. Those are downstream effects of something instinctive to all, and far more costly when left unnamed.
If you’re leading a business where strategy is sound but momentum feels harder than it should, the article will feel uncomfortably familiar.
I encourage you to read it, and if it resonates, share it with another CEO, founder, or C-suite leader who’s navigating growth, complexity, or change right now. These are conversations leaders rarely have until the cost forces them to.
Today we’ve released a new blog on AudaciousConceptsInc.com that takes this conversation even further, exposing where decision friction actually originates and why most “fixes” never touch it.
If this topic is hitting close to home and you’re wondering what it would look like to address it at the leadership-system level, you know where to find us.
📩 support@aliciacouri.com
Until then, pay attention to where your organization feels slower than it should. That signal is rarely wrong.
