Stop “The Drift” before it costs your company millions

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Subject: Stop “The Drift” before it costs your company millions

You may or may not know this but most new executives don’t fail because they can’t lead.

They fail because they were never given a clear, aligned mandate from day one.

It’s what we call The Drift — that invisible pull that happens when CEOs, CFOs, and Boards send mixed messages about priorities.

It’s quietly costing organizations millions in lost productivity, trust, and reputation.

The headline in the title wasn’t for shock value; it was from a Harvard Business Review report that said 60% of new leaders fail within 18 months, often not because of skill, but because no one stopped to ask:

👉 “What does success actually look like?”

In this week’s blog, I break down:

The real financial cost of leadership misalignment
Why more OKRs and meetings make things worse
3 alignment moves to get every stakeholder on the same page.
And the 5-step Executive Alignment Checklist your team can use right now:

Download Your Free Executive Alignment Checklist

If you’ve onboarded a new executive recently — or plan to — this is a must-read.

👉 Read The Blog Now →

👉 Why Brilliant Executives Still Fail — and How to Stop “The Drift”

Because when alignment is clear, confidence follows — and leaders deliver faster.

I am thrilled to share that I have been chosen as one of the honorees of the BPM Global 100 Leading Black Professionals at the BPM Honors Brunch on Saturday, October 25, 2025 from 11a-2p at the elegant Tower Club in downtown Ft. Lauderdale.

I will be recognized before a global audience celebrating my professional accomplishment, leadership and impact.

What if the very thing you've been through—the struggles, the breakthroughs, the moments that shaped you—is exactly what the world needs to hear?

Your story isn't just your journey. It's your ministry. Your message. Your business.

I'm thrilled to invite you to The Power of Your Story Summit, a FREE 5-day online audio event designed specifically for women of faith in business who are ready to transform their God-given message into a thriving enterprise.

October 27-31, 2025 | Online Audio Event | Completely FREE

Join me and 20+ incredible faith-driven leaders as we explore:

The Art of Storytelling - Craft narratives that move hearts and inspire action
Stewarding Your Story - Honor the journey God has entrusted to you
Sharing Your Story - Break through fear and step into your calling
Monetizing Your Story - Build a business that serves and sustains

This isn't just another business summit. This is about discovering how your unique story can create both major impact AND income in the marketplace.

If you're driven to make a difference and ready to see how your testimony can become your business strategy, this summit is for you.

Your story matters. Let's unleash it together. In faith and purpose.

TEDxMiramar Youth!

We are on the countdown to TEDxMiramar Youth on November 1st.

I am so proud of all our youth speakers, watching how they are blossoming through this process, and the incredibly mature ideas and themes they are sharing. The Theme, “Our Future is Local”.

I’m sure you’ll be blown away by their talks like I’ve been during their rehearsal.

I invite you to join us on November 1st

Purchase Your Ticket Now

Feel free to share this video on your channels encouraging people to purchase tickets. This song was written especially for you all and the video just for this event so share, share, share!!!

TEDxMiramar Youth!

This video was created for this amazing event to highlight all the incredible young voices, most of who have never spoken in public before but their messages and ideas are powerful.

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And as always if you miss the episode, you can catch it our YouTube Channel so make sure you’re subscribed - Youtube.com/@aliciacouri

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Subject: Stop “The Drift” before it costs your company millions