Subject: Escape to Sweden's Sun-Kissed Shores: Unforgettable Gothenburg's 400th anniversary Await!

Let’s travel together to celebrate 400th anniversary of Gothenburg, Sweden! 🇸🇪

Gothenburg, Sweden, is an ideal destination for responsible travel. It is renowned as a sustainable city and was ranked the most sustainable destination by the Global Destination Sustainability Index. In 2021, Lonely Planet recognized it as the best sustainable city stay. This summer, Gothenburg is celebrating its 400th anniversary, adding more charm to the experience.

Gothenburg's anniversary plan emphasizes sustainability, even before it became a popular concept. The city hopes to maintain its position as a sustainability leader, inspiring other cities to improve their own practices. After a decade of dedicated efforts, the time has come to celebrate. Therefore, visiting Gothenburg during the summer of 2023 promises an exciting and memorable experience.


MAIN SUMMER HIGHLIGHTS OF 2023 IN GOTHENBURG:

• Way Out West music festival (August 10–12)

• Gothenburg’s Anniversary Final (August 31–September 3)

• Gothenburg Culture Festival (September 1–3)

• Gothenburg Marathon (September 3)


CELEBRATING CULTURE CONSCIOUSLY

Gothenburg, a city with a strong focus on sustainability, has overcome its industrial past and environmental challenges. Through partnerships between the public and private sectors, the city has made significant strides in green practices, making sustainability a driving force in all initiatives.

 

Liseberg, Sweden's largest amusement park, leads the way by using renewable wind energy and offering organic food options. With a goal of becoming 100% climate-neutral by 2025, the park sets an example for others to follow. The Göteborg Opera incorporates the climate crisis into its performances, raising awareness about the impact of natural resource exploitation.

The Way Out West music festival in Slottsskogen Park is certified for sustainable event management. Since 2012, the festival has been meat-free while providing diverse food choices. Gothenburg's Anniversary Festival focuses on reducing food waste and offers locally sourced meals and free tap water.

Gothenburg also places a strong emphasis on social sustainability. The anniversary events are free, accessible for people with disabilities, and spread across the city to engage residents from all areas. The festival lineup ensures a balanced representation of genders and minorities. Additionally, the city hosts the annual West Pride Festival in August, promoting inclusivity.


In Gothenburg, culture and sustainability are intertwined, creating a conscious and vibrant celebration of the city's rich heritage.


Even the bars and entertainment venues prioritize sustainability. Tolv wine bar pairs artisanal wines with seasonal Scandinavian meals. Poppels Brewery incorporates brewing residues into delicious plates. Hagabion cinema offers sublime vegetarian lunches, and Unity Jazz provides natural wines, local beers, and veggie-first dishes.


When it's time to rest, eco-friendly accommodations are abundant, with 92% of Gothenburg's hotels being environmentally certified. The impressive Gothia Towers is Europe's largest environmentally certified hotel, while Comfort Hotel Göteborg eliminates disposable plastic. Clarion Hotel Post outfits its staff in recyclable uniforms and uses chemical-free cleaning products.


In Gothenburg, eco-consciousness extends to every aspect of the city, allowing visitors to shop, dine, and relax with sustainability in mind.

NATURES TREASURES AWAITS

In the summertime, a trip to the archipelago is a must. There are over 20 islands around Gothenburg, each with its own character. Asperö is the closest southern isle, with great swimming spots. For tranquility, head to Vargö, a nature reserve with no modern life. Northern Björkö offers dining options and kid-friendly swimming spots. On Hönö, join a seafood safari and cook your catch. Reach the southern archipelago by boat from Stenpiren or Saltholmen, and the northern islands by car. This summer, nine anniversary tours will run from Stenpiren to the islands.

Back on the mainland, fishing lakes in Delsjön and Vättlefäll are a short trip away. Fishing permits are easy to obtain. In June, a new harbor bath will be unveiled in Jubileumsparken, featuring swimming pools and sun decks. Next to it, the iconic sauna is being renovated. The harbor bath is part of Prototyping Gothenburg, an exhibition showcasing sustainable urban ideas. Ringön is a noteworthy area with innovative minds, shopping, bars, and restaurants. Explore the blue community garden and the rain playground in Renströmsparken.


Visit the Botanical Garden with its 16,000 plant species, especially spectacular this season. While Gothenburg is compact and pedestrian-friendly, some sites like the Botanical Garden are worth the detour. 99% of public transport runs on renewable energy, as Gothenburg aims to be fossil-independent by 2030. It's a challenging goal, but necessary for progress.

Feel free to reach us regarding other summer destinations in Sweden, Norway, Denmark, and Finland.


Email - marketing@easytravel.eu


Kindly,

Raivis Aire

EasyTravel


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