CHALLENGE

We are a local realtor and mail post cards to our targeted neighbourhoods but the redemption rate is really low.  What can we do to improve the R.O.I.?

SOLUTION

Marketing is about testing so there could be a variety of reasons why your card isn’t getting attention but understand this: your job isn’t to get a sale, your job is to build a relationship.

How about using your card to advise locals when you plan to visit the neighbourhood and meet them? Include some information about yourself and a picture of the gift you have prepared for those you get to meet during your door-knocking campaign.  At this time of year, customers will love seeded paper, yard bags and gardening tools as gifts, all of which can be branded.  Connect with us to learn more about how to firmly root yourself with those you meet!