Remember the show, CHEERS, where everybody knows your name?
Even if you are too young to have watched the show, you likely heard the reason for its popularity: it was the endearing characters who brought a sense of belonging and community. Everyone was like family and regardless of what kind of day they had, Cheers was a friendly place to call home.
Like many, in mid-March of 2020 our business came to a screeching halt. Being heavily event-based, it felt like someone kicked over the first domino and the rest were quick to fall. Almost overnight, the world stopped, and there became an invisible barrier between me and my global family.
But the same isolation that nearly broke me is also the root of what gave me the Aha! and courage that I needed to rise. I realized that we needed to shift our mindset completely from how the business could serve other brands, to how we could serve humanity…one human approach, one Aha! at a time.
The human connections and relationships we have all been creating and serving in our businesses are the unbreakable lifelines of our success, and like the show, Cheers, the secret to keeping people closely connected to you is all about “knowing their name” and what makes them smile.
We call this secret A Human Approach (Aha!).
Our new site launches TODAY and brings together a full gamut of ways to integrate A Human Approach across your life, whether you are looking to transform your marketing plan with SENSORY MEDIA®, or just want more of the daily Aha! Moment breakthrough conversations to help spark your next big idea.
AND – SUPER EXCITING – our Aha! Insiders Club Membership starts today. Yes! Finally, after much demand, we have everything Aha! in one place with an abundance of opportunities to ignite your spirit, fuel your passion and drive your “why” like never before.
Are you ready? We can’t wait to connect with you.
You’re one Aha! away from living your best life.
