Subject: Why is Africa Still Defined by Eurocentric Ideals?


Why is Africa Still Defined by Eurocentric Ideals?

While colonization ended in the 1950s, the effects continue to be felt in Africa today. This can be seen in how art and culture are still defined by Eurocentric ideals, beliefs, and attitudes. The messages in much of art created before colonization are similar to those from modern art, but with African aesthetics. Post-colonialism occurs when Africans create their own work that expresses a style that is their own but still appears to be influenced by Western artists like Picasso or Matisse.


The art made during the colonial period aims to represent “Western” ideals, as well as African ways of life. African art is often defined by a particular style: for instance, a sculptor may create a piece with an Afro hairstyle. European colonial artists from other countries were brought to Africa in order to create art that would reflect the Western ideals of beauty and wealth present in the colonizers’ home countries. In return, these artists were able to learn from their African counterparts, who influenced the new styles being created by these Europeans.


A common example of these styles is sculptures of people juxtaposed with landscapes or natural features. Despite the lack of reference to a specific culture or ethnic group, these pieces tend to revolve around a broad theme: the power of nature and the relationships between humans and animals.

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Eco-AfriKin strives to unite our global populace as we protect the environment from the destruction and disasters linked to climate change. Many AfriKin worldwide are fully aware of the need to enact protective measures that are crucial in saving the Earth from further deterioration.  Now we are actively engaged in eco-friendly solutions and strategies with Eco-AfriKin. Get a copy today and learn of the small changes to our daily lives that matter. Start practicing them today with the family. Ask the questions so together we can find the solutions...

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Perhaps you can journey with us as we share our Africanness as a basis of kinship in recognizing AfriKin as a more informed and becoming term for people of African origin. Learn more about this goal here

AfriKin Call to Artists

Is your artwork unique? Is it a great fit for AfriKin Art on the occasion of Art Basel and Miami Art Week 2022? Is a cutting-edge contemporary African arts organization to partner with what you're looking for? Look no further; this is an invitation for artists to submit their work.

Apply by sending us an email to info@afrikin.org with "Artist Submission" in the subject line. 

In this email, please include the following:

  • A personal website link to your artwork

  • Seven JPGs of your artwork that you feel demonstrate your best work

  • Please include titles, medium, dimensions, year created, framed, or unframed retail prices of any attached images.

  • A short artist's bio and artist resume, including your current location.

Submissions that do not include the above requirements will not be considered.

Once you have completed the submission process we will be in contact with you.

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AfriKin celebrates our cultural heritage beyond "Black History Month" by saluting Black African icons and their contributions. Learn as you unwind, relax and color away your stress in our Coloring Book Series

The Infinite Colors of AfriKin Vol 1-3 for all to enjoy.

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The 501(c)3 nonprofit organization AfriKin is a social enterprise that curates African arts and cultures for the good of humanity. The term AfriKin is the fusion of two words -- Africa and kinship. AfriKin creates programming designed to highlight the role of art and culture in human development and enrichment.  AfriKin creates opportunities for positive interchange sustained by three pillars: academic articulation, artistry and cultural industries.  AfriKin emphasizes cultural connection and kinship across ethnic lines.

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