Jake Gorst is an architectural preservationist at heart, working through the medium of film. This time, he turns his camera toward an architectural movement rooted in Southern California called Googie. This style of design is at the intersection of organic forms, space-age design, and the viewing the world at 30 miles an hour through a cars windshield.
Firms like Armet & Davis brought a space-age sensibility to the ordinary strip, turning the roadside into a kind of public spectacle. The mid-century American style, defined by bold angles, sweeping rooflines, neon signage, and an unabashed belief in the future, was built for the everyday and everyone.
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