Subject: What is content marketing and why you NEED it to sell more books

In 1888 (easy to remember) Johnson & Johnson launched a publication called Modern Methods of Antiseptic Wound Treatment in which it educated its customers – physicians – about the future of surgical procedures. In the back pages it discreetly offered its products for sale.

Result?

The book soon became the authoritative source on the topic, and within six years Johnson & Johnson was producing 3.5 million yards of gauze annually, proving that content marketing was an effective business strategy.

So what?

You can do the same. 

Have you ever downloaded a free book (mine perhaps) that offered more books or products that you can enjoy? That's content marketing.

Have you ever watched a video that was so funny you had to share it with friends, which also urged you to click through to a website with more to offer? That's content marketing.

Have you ever attended a webinar which gave you plenty of useful strategies and also offered you a more sophisticated service at the end? That's content marketing.

You see these strategies a lot because they work.

And now you can become the master of content marketing and increase your sales more than you ever thought possible just like Johnson & Johnson experienced with the publication they launched more than a century ago.

But where do you start? How do you achieve Content Marketing Mastery?


It starts tomorrow, June 7, where more than 50 content marketers and influencers (including yours truly) will show you how you can:
  • Create high-value, optimized content as quickly and as effectively as possible;
  • Promote your content so it gets seen by your targeted audience;
  • Build your own social media audience and promote your content to that audience with powerful strategies; 
  • Monetize the content you've worked so hard to create and promote.
Go here to be part of it.

There will be a number of speakers I look up to, so I'll be tuning in as well.

I'll see you there.

To your success!
Alinka

PLUS: Whenever you’re ready… here are four ways I can help you to sell more books:

1. Be a guest on “Author Remake Blog”
I love to showcase fellow authors’ successes and spread the word. See here.

2. Discover the #1 mistake authors make and what to do instead.
Don't shoot yourself in the foot. Set yourself for success and do what best-selling authors do. See here.

3. Join our "Author Remake Inner Circle" and be a Case Study
I’m putting together a case study group at Author Remake this month. If you’d like to work with me on your book marketing process - just reply to this message and put "Author Remake" in the subject line.

4. Work with me One-on-One
If you'd like to work directly with me to get your book written, published, promoted or ALL THREE... just reply to this message and put "One-on-One" in the subject line... tell me a little about your book (or book idea) and what you'd like to work on together, and I'll get you all the details!

Also...check these out :)

LibraryBub
Alinka Rutkowska 
Multi-Award Winning, #1 International Best-Selling Author; 5-Figure Author Challenge Host, CEO LibraryBub.