Subject: 7 Steps to Developing an Effective Author Platform

Hi Friend,

I hope this email finds you well and your week has been productive. :-)

Today I’m sharing an article that I wrote some time ago and as a result you may not have gotten the opportunity to read it yet. I wanted to re-share it because it’ll help you understand the importance of developing an effective author platform whether you plan on publishing traditionally or you go down the route of self/indie publishing. 

Hope you find it beneficial – and please add comments to the article if you so desire. 

One does not obtain a creative writing degree simply because they need it. They get one because they want it, because it will be like it says on the brochure, hopefully teach them how to write a highly successful non-fiction/fiction book. But as an author, you don’t just get on the paying side of the fence just like that. In the digital age we live in, building a pure and wonderful relationship with others has also become equally important. So, how does one get there?

What is an Author's Platform and How Do You Build One?

Having a ‘platform’ is often times hard to explain, but publishers and agents prefer that authors have one.

“So, what is this platform?” you ask. Michael Hyatt, the New York Times, Wall Street Journal, USA Today & Amazon Bestselling Author of: “Platform: Get Noticed in a Noisy World“ explains it this way: 

"Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is built of people. Contacts. Connections. Followers."

It’s basically the author’s ability to have visibility and exposure, which will help them reach out to an audience and share their message with them.

So What’s the Big Deal!

Let’s be honest for a sec. The internet is made up by writers, even the videos and audios found online were written by some writer in a dark and dank corner somewhere. What this means is that we’re basically everywhere, just like roaches in a pizza joint (“wroches”!!). So, with so many of us vibrating out there, what makes you so special? Having an author platform helps you get the necessary exposure that is needed even if you’re not that good.

How Do You Create a Platform?

Here is another useful definition of what an "author platform" is: 

"A platform communicates your expertise to others. It includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership." – Christina Katz, author of: "Get Known Before The Book Deal: Use Your Personal Strengths To Grow An Author Platform".

Your platform starts with YOU and knowing your audience that you are sharing your message with.

So, now that we have got that out of the way, the following are 7 steps you can take to create a formidable author platform and ramp up your writing career.

Read the rest of this article and learn of 3 action steps to get started right away: 


Eric V. Van Der Hope
International Best-Selling Author & Book Marketing Coach.