Subject: 🔑 Smart Ways to Invest During a Crisis!

Invest Safely in Unpredictable Times!

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Smart Investment Strategies During Uncertain Times

Safe Bets in a Cost-of-Living Crisis

In times of economic uncertainty, the priority for investors should always be safety. The cost-of-living crisis may discourage many from investing, but doing so can offer substantial long-term benefits, especially when focusing on industries that provide essential goods and services. These are the sectors that thrive, even in difficult times.


While many may be tempted to avoid stocks during such times, history shows that some companies continue to grow during recessions. The key is knowing where to look. Now is the time to invest in those companies that are likely to perform well regardless of economic turmoil.


Top Investment Opportunities

Coca-Cola (KO): A Global Giant with Staying Power

As the largest soft drink company globally, Coca-Cola boasts a solid track record of stable margins and reliable performance. With most of its revenue coming from international markets, Coca-Cola has maintained a consistent gross margin over the years. During challenging economic conditions, its ability to adjust prices and pass on costs to consumers allows it to protect its profits. The company's recent earnings exceeded expectations, and it has raised its growth forecast, projecting a 12-13% increase in organic revenue.


Johnson & Johnson (JNJ): A Healthcare Powerhouse

Johnson & Johnson stands as the world’s largest healthcare company, with consistent earnings growth and a strategic focus on pharmaceuticals and medical devices. The company is set to spin off its consumer health products, allowing it to concentrate on its core businesses. With robust growth in oncology and immunology, J&J offers a promising outlook. It also has a long history of increasing dividends, ensuring strong returns for shareholders.


Lockheed Martin (LMT): Defending with Consistency

Lockheed Martin, a leading defense contractor, has seen steady growth in the defense sector, especially with the F-35 fighter jet program. The company’s robust business model and focus on shareholder returns make it an attractive option for investors seeking stability. The U.S. defense budget is set to grow in the coming years, supporting long-term growth for defense contractors like Lockheed Martin. The company's strong cash flow and consistent dividend growth further enhance its appeal.


Costco (COST): Thriving Through Tough Times

Costco has proven time and again that it can succeed even in challenging economic conditions. Known for its membership model and low-price strategy, Costco has consistently performed well during recessions. The company's strong results, including rising sales and earnings, demonstrate its resilience. With a solid upside potential, Costco is well-positioned to continue thriving in the face of inflation and a cost-of-living crisis.

How SCA Will Reshape Fraud Risks for Businesses

Navigating the Impact of Strong Customer Authentication

Strong Customer Authentication (SCA), mandated by the second Payment Services Directive (PSD2) in the UK and the EU, aims to enhance the security of online payments. This regulation requires consumers to authenticate their identity using two out of three factors: something they know (e.g., a password), something they possess (e.g., a mobile phone), and something they are (e.g., facial recognition or fingerprint scans).


While SCA significantly reduces certain types of fraud, it also prompts fraudsters to shift their tactics. The introduction of SCA will undoubtedly change the landscape of fraud and its impact on businesses. Online merchants must adapt to these evolving challenges and consider ways to address modern ecommerce fraud effectively.


Out-of-Scope Transactions: A New Target for Fraudsters

SCA does not apply to all online transactions. Some payments are considered out of scope and therefore exempt from two-factor authentication. These include:

  • Mail order or telephone order (MOTO) payments

  • Merchant-initiated transactions, like direct debits

  • One-leg-out (OLO) transactions

  • Recurring payments, once the first transaction is authenticated

With SCA blocking certain fraud channels, criminals will likely focus on out-of-scope transactions. When one avenue of fraud is closed, others naturally become more attractive. For instance, OLO transactions, which occur when either the merchant’s acquiring bank or the consumer’s issuing bank is outside the EU or UK, could become prime targets for fraudulent activity.


Liability Shifts with Exemptions

SCA also affects liability for fraud. Although certain transactions are exempt from SCA, the responsibility for fraud still lies with the merchant if exemptions are used. Exemptions apply to low-value, regular, and low-risk transactions to streamline the customer experience, but they come with risks. Fraud can still occur under these exemptions, and if it does, the merchant is liable for the losses.


Merchants must incorporate additional fraud detection systems to safeguard their business, especially if they choose to implement exemptions. With fraud liability potentially falling on the business, careful management of fraud risks becomes essential.


The Rise of Friendly Fraud

Friendly fraud, where consumers falsely claim that a legitimate charge is fraudulent, poses a significant threat to businesses. This type of fraud can include claims of non-delivery, items not matching their description, or unauthorized use of a credit card. While SCA does not directly address friendly fraud—since it involves real consumers—merchants must remain vigilant.


During the pandemic, the frequency of friendly fraud claims surged, with a significant rise in UK shoppers disputing legitimate charges. Merchants must implement fraud prevention strategies that identify consumers who are more likely to commit friendly fraud, thereby reducing chargeback risks.


Transaction Risk Analysis: A Key Defense

To reduce friction and avoid cart abandonment, merchants can use Transaction Risk Analysis (TRA). TRA allows issuers and acquirers to exempt low-risk transactions from SCA after a real-time assessment of various risk factors. However, to qualify for these exemptions, merchants must keep their fraud rates below a certain threshold.


Adopting an effective fraud prevention strategy is essential to benefit from TRA exemptions. Lower fraud rates lead to easier checkout experiences for customers, increasing the likelihood of successful transactions.


In a world where fraud is continuously evolving, proactive fraud prevention strategies are critical. By effectively managing fraud risks, businesses can not only reduce losses but also enhance the customer experience and increase revenue.

TODAY'S MEME

Cryptocurrency Salaries: A Bold New Future?

The Rise of Crypto in Mainstream Payments

Cryptocurrency, once considered a niche digital investment, is quickly gaining traction in mainstream finance. According to Crypto.com’s recent market report, the number of global cryptocurrency owners is expected to surpass one billion by the end of 2022. By 2030, the market is set to grow nearly threefold. As cryptocurrencies move into the spotlight, a question emerges: could this digital currency become a regular means of receiving salaries?


Some celebrities and public figures have already taken the leap, opting to receive part of their earnings in Bitcoin, leading to speculation about the widespread adoption of cryptocurrency for payroll. Is this the future of salaries, or just a passing trend? This article explores the potential benefits and risks associated with receiving cryptocurrency as compensation.


Understanding Cryptocurrency and Blockchain Technology

Cryptocurrencies are digital tokens that exist outside traditional banking systems. Unlike traditional money, they aren’t regulated by any government or financial institution. Instead, they operate through blockchain technology, a decentralized ledger that records transactions across a global network of computers. These tokens are "mined" by using powerful computing systems that solve complex algorithms to create new cryptocurrency units.


The mining process requires specialized hardware, such as Graphics Processing Units (GPUs) or Application-Specific Integrated Circuits (ASICs), to perform high-level calculations. Once the target algorithm is solved, new coins are rewarded to the miner’s wallet, with popular options like Bitcoin offering a set amount of tokens per successful calculation.


Why Cryptocurrency Could Replace Traditional Salaries

One of the primary advantages of receiving payment in cryptocurrency is its global accessibility. Companies that employ remote workers from diverse geographical locations can use crypto to pay all employees uniformly, regardless of currency differences. This could eliminate the complexities and costs of currency conversion and ensure prompt payments.


Additionally, cryptocurrency transactions are fast and often come with lower transaction fees compared to traditional banking systems. Employees receiving their wages in crypto could immediately access their funds without delays, making it an attractive option for those seeking speed and efficiency in their payments.


Moreover, cryptocurrency could be an investment vehicle itself. Employees might use their digital earnings to invest in the crypto market, potentially growing their wealth alongside their monthly salary. For those with a background in finance or investment, this adds an intriguing layer of possibility to their income stream.


The Downside: Volatility and Uncertainty

Despite the benefits, the volatility of cryptocurrencies remains a significant concern. Cryptocurrencies like Bitcoin have fluctuated wildly in value, with prices soaring to record highs, only to plummet to lower levels without warning. A notable instance of this volatility occurred in 2021 when tweets from influential figures like Elon Musk triggered a massive surge in the value of Dogecoin, a relatively unknown cryptocurrency.


Unlike traditional salaries, which offer a fixed amount, cryptocurrency payments are subject to market fluctuations. While Bitcoin once peaked at over ÂŁ60,000 in value, it has since dropped to below ÂŁ17,500. This dramatic shift in value means that employees paid in crypto may find that the amount they receive today could be worth much less in the near future.


This unpredictability presents a challenge for those who rely on their salary to cover regular living expenses. With the cost-of-living crisis further complicating financial planning, the idea of being paid in an unstable currency could be seen as a risky gamble. For now, many may find it safer to stick with traditional currencies, which offer more stability and predictability.


The Verdict: A Step Too Far?

While cryptocurrency is undeniably a revolutionary financial tool, it remains an uncertain option for regular salaries. Until digital currencies experience greater stability and mainstream acceptance, the concept of receiving pay in crypto may not be the practical solution for most workers. Until then, the predictability and stability of local currencies remain a safer choice for those looking to manage their finances responsibly in an increasingly volatile world.

Open Banking: The Future of Cost-Effective Payments

Navigating the Shift in Payment Methods

In recent years, business owners have been looking for ways to future-proof their operations amid economic uncertainty. With the rise of the pandemic, many businesses quickly pivoted to online models, realizing the need for cost-saving strategies to survive. As the UK and Europe grapple with ongoing crises such as the war in Ukraine and a spiraling cost-of-living crisis, companies are feeling the pressure of rising energy prices and inflation.

As businesses face higher costs and reduced consumer demand, many are preparing for a potential recession. Amid this uncertainty, reducing expenses in areas like payment processing has become a key focus.


The Growing Cost of Traditional Payment Systems

One area that presents significant opportunities for cost-cutting is payments. Traditional payment methods, while necessary, can be expensive for businesses to maintain. In fact, UK retailers spent ÂŁ1.3 billion to process payments from customers in 2020 alone. Payment fees have continued to increase, adding more pressure to already tight margins. Visa and Mastercard, for example, raised their cross-border interchange fees in 2021, further burdening businesses with higher costs.


This rise in payment fees prompted the UK’s Payment Systems Regulator (PSR) to launch an investigation to assess the market's efficiency. Additionally, digital wallet providers like PayPal have also raised their fees, making the need for a more cost-effective solution more pressing.


Open Banking: A Game-Changer for Payments

Fortunately, a new and more cost-effective option has emerged: Open Banking-enabled account-to-account (A2A) payments. A2A payments allow businesses to accept direct payments from customers’ bank accounts, bypassing traditional card networks and wallets. This method offers merchants a way to reduce payment processing costs while maintaining reach and conversion rates comparable to, or even better than, traditional options.


As merchants seek to implement A2A payments, many are left wondering how best to integrate this solution. Some might consider adding Open Banking options directly through their payment gateways, while others may look to Open Banking providers to offer a turnkey solution.


Exploring Different Open Banking Integration Options

The first option involves building the solution in-house. While this may be feasible for serving a single country or a few major banks, it results in a limited and restrictive payment method that doesn’t offer the flexibility needed for international reach.


The second option is partnering with a provider that manages the entire Open Banking integration. While this could potentially cover a wide range of payment networks, it comes with the drawback of cluttering the checkout experience with numerous payment logos. A crowded checkout can negatively impact conversion rates, which are critical to any business.


The Best Option: White-Labelled Open Banking Solutions

The most effective and seamless approach is to work with a provider that offers a white-labelled solution. This allows businesses to integrate a simple, branded “Pay by Bank” option into their checkout, offering customers a familiar and trusted payment method. This solution ensures high conversion rates and significantly lower costs compared to traditional cards and digital wallets.


White-labelled Open Banking propositions provide merchants with the best of both worlds: a streamlined user experience for customers, high conversion rates, and lower processing costs. For payment service providers (PSPs), this solution generates greater revenue and higher margins than offering a variety of alternative payment methods (APMs), which often provide minimal returns.


The Future of Payments: Simplicity and Efficiency

The introduction of Open Banking has transformed the payments landscape, offering merchants a more efficient, cost-effective way to process transactions. As businesses increasingly demand lower payment costs, faster settlements, and greater reach, the white-labelled Open Banking solution stands out as the most effective path forward, providing a streamlined and profitable solution for all involved.

Dom Pérignon's Exclusive Hamptons Champagne Unveiling

A Celebration of Craftsmanship and Luxury

Dom Pérignon is set to captivate Champagne lovers this summer with an exclusive tasting event in the Hamptons. For three select evenings, from July 19 to 21, the iconic champagne house will unveil its latest releases: the Dom Pérignon Vintage 2015 and the Vintage 2006 Plénitude 2 (P2). This prestigious event, hosted on a private 21-acre estate, offers a rare opportunity to sample two exceptional vintages while indulging in a culinary experience curated by renowned chef Francis Mallmann.


An Unforgettable Culinary Experience

Each evening promises an unforgettable journey, with guests enjoying the new Dom Pérignon vintages paired with a specially designed menu. Chef Mallmann, known for his Argentine culinary mastery, has crafted each dish to complement the complex flavors of the new releases. The evening begins with the bold and structured Dom Pérignon Vintage 2015, followed by the rich and textured Vintage 2006 Plénitude 2. This gastronomic adventure promises to elevate both the champagne and the dining experience to new heights.


The Hamptons: A Haven for Luxury

Just a short drive from New York City, the Hamptons have long been a destination for the affluent. For over a century, the region has represented the pinnacle of luxury, offering exclusivity and beauty that match the prestige of Dom Pérignon itself. The picturesque setting, combined with world-class champagne and cuisine, makes this event an extraordinary celebration of refinement.


A Rare Opportunity for Champagne Enthusiasts

Tickets for this exclusive experience are available via the Dom Pérignon website, priced at $4,000 per person. For those who want to immerse themselves in the world of luxury champagne and fine dining, this event is a once-in-a-lifetime opportunity. After the Hamptons debut, the two new vintages will embark on a tour across major US cities, including New York, Chicago, and Washington DC, where they will be featured in further curated culinary events.


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