| Hi,
I spend so much time working with clients that I've neglected some of my sites
in fact one of my oldest blogs that I started way back in 2008 hadn't had any new content since 2014...
at the start of this year I decided to do something about it and started adding some fresh content - 4 posts over the last 4 months
I also decided to spruce up the blog with a new theme/design
and to get back up to speed on my own SEO knowledge
I've been optimizing my own sites since I started building niche sites way back in 2000
but Google are always updating how they 'rank' sites, so I went down the rabbit hole and spent a few weeks updating my SEO skills
I'm glad I did, backlinks are no longer the be all and end all of ranking!!
in the process of upgrading my own knowledge I happened across a secret tool that is designed specifically to work WITH Google's new 'machine learning' to prove your site has the real values that google are looking
giving these positive signals to Google triggers higher rankings naturally...
so what happened to my blog..?
I'll let you know that in my next email...
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