Hi Friend
Yesterday, I talked about trust, and
how critical that is to getting people
to start buying your products and
services.
Do you want readers and subscribers?
Really?
Or do you want clients and customers?
You see, readers and subscribers are
along for a free ride.
You give hem content, training and
advice in hopes that one day,
they'll become…
paying clients
paying customers
right?
The leverage point, where your
free followers become your paid
customers depends almost 100%
on how much they trust you.
I'm not talking about trusting you
to be fair or nice or honest.
I'm talking about trusting you to
deliver high quality training,
products and services.
So, how do you command that
trust?
By being visible everywhere
possible on the internet.
By having a profound…
what I call…
"silicon footprint."
You create that impression,
that footprint with every piece
of content you share on the internet,
the "silicon highway."
Create a video showing people
how you can help them solve
their problems.
Write a blog post.
Create an eBook.
Leave comments on blogs,
Facebook posts and LinkedIn
articles.
I can' tell you exactly WHERE
to place your footprint, but I
can tell you it needs to be where
your audience will see it...
be impressed by it…
begin to trust you more and more
each time they see it.
Why do you suppose law firms
spend so much money to put
ads on Television?
Most people seeing those ads
don't need an attorney when they
see the ad.
But most of them will need one
at some point in time.
Who will they turn to?
Someone they trust.
That means someone they've
seen repeatedly.
Someone who has left an
indelible, consistent footprint
on TV, then radio, then in some
print media.
They are trusted because they
seem to be "everywhere."
What is your "virtual footprint"?
What is your strategy from this
point on for creating it?
That's the strategy that will be
the most critical factor in
converting your subscribes into
buyers and clients.
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
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