Hi Friend
Your entire success online
depends on how well
you brand yourself.
And how good you are
at promoting that brand.
It's called "personal branding."
The idea is to brand yourself.
Not a company or an idea.
But YOU.
Why?
Because there are lots of
companies and lots of
ideas.
But there's only ONE of you.
It's really not difficult.
In fact...
Here is where you have
a lot of fun.
Set up a blog in your name.
Set up a Facebook fan page
with your name.
Create Linked-In, YouTube and
Twitter profiles in your name.
Write some guest articles,
perhaps even eBooks.
Write them under your name.
You are the author.
Make sure that everything
your write... everything that
bears your good name...
gives good valuable information.
Share these articles across all the
big social media platforms.
Why?
Because this is how people
come to know who you are.
This is how they come to
understand your unique
value.
This is how to build your
unique personal brand.
Also, Google will index
any site or article with your
name as author.
Here's the thing.
It is important to
have
Your Name on all
your social networks.
If all your accounts have
your name on them, Google
will take notice.
Google counts a link from
one site to another as sort
of a “vote” for that site.
Sites with the most “votes”
get higher search results.
So the more places your
name exists, the higher your
quality and relevance will be
when someone Googles
your name, or searches
keywords that involve you.
Now, one other thing...
It's okay to substitute
"Your Name" for "Your
Business Name."
So if your blog is called
LegalDivas dot com, for
instance...
that's the "name" you
will brand instead of your
personal name.
So think hard about what
your identity is online...
and get it out there.
Attach valuable information
to it, and spread it around
the web.
That's how to start building
an awesome brand that
will be the cornerstone of
a highly successful online
blog or business.
Make it happen, my friends :)
If you'd like some more
ideas about how to stand
out in a crowd...
I've spelled out some real
techniques for you to follow...
How To Stand Out In A Crowd
So what are you doing to
build your winning brand?
Hit the Reply.
Tell me the #1 thing you
are doing to let people
know who you are.
One word answers are
fine.
Things like "my blog" or
"my Facebook page" etc.
I'm planning a follow up
series on each of the
main ways people build
their online brands, so
I'd love to hear what
YOU are doing.
Thanks for your help :)
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
###
|
| |
