Hi Friend
I tried to steer you away
from the pitfall of selling
too "hard" to your email
subscribers...
in my previous message.
But selling too "soft" is
probably an even bigger
problem with most of
my clients.
Selling Too Soft
It may sound strange, but
some people just don't ever
sell anything on their email list.
I've had clients who tell me
that they're not making profit
with their email list.
I asked them what they're
offering and the answer
is very often… "nothing."
"But I have a wonderful list"
they continue.
"I teach them this, I teach them that.
I link to great articles.
I tell them engaging stories.
I give them tactics that can
change their business.
I give them strategies that
can change their lives.
I give them so much value,
so much information.
I give them everything of myself.
But they never buy anything."
Question: Why don't they buy?
Answer:
Because they're not selling
them anything.
Duhh...
Nobody's going to buy
something if you're not
offering it to them.
And the selling must be
relevant to whatever value
you are giving them.
Don't just give them
Great Value about
how to do something.
Don't send emails every day
giving great advice on how to t
rain a dog to do new tricks…
and then try to sell them a dating
app for their iPhone.
Duhh... again
There's no relevance there.
If you're teaching your readers
to train their dog, then sell them
something related to dog training.
If you're teaching them how to
get a date or find their soulmate,
then sell them your dang dating
app for their iPhone.
But sell them something.
If you have nothing to sell them,
you're not in business.
Go back to why you're running
a business to begin with.
What problems you can solve
for people?
If you're NOT solving people's
problems, then again…
you don't have a business.
If you ARE solving people's
problems, then figure out what
it is they can buy to help
facilitate that solution.
You can't sell too hard because
you look like a spammer and a jerk.
You can't sell too soft because
you'll never convert your subscribers
into customers.
And if you're not focusing squarely
on steady conversions, there's no
point to even having an email list.
Next time, I'll wrap up this series
on email marketing.
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
PS:
How's your marketing going?
Getting the results you want?
If not…
Let's Work on that.
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