Hi Friend
What's your biggest concern
about your email marketing?
Is it getting people to open
your emails?
Let's talk about this.
Are You Focused Mostly On High Open Rates?
-or-
Your CTR (Click-Through Rate)?
You know, email marketers so often
focus on high open rates, right?
It's important to have a high open rate.
If you don't, then your emails
won't get sent to your subscribers.
When your email rates get opened too
infrequently, the ESP's (Email Service Providers)
will think you are just sending junk email.
So don't get me wrong, you must focus
on high open rates.
Do that by making sure that you
have a highly targeted audience.
Make sure that what you have to
offer is relevant to their needs.
And always keep your list "clean."
Every month, I go through my email
list and delete people who are not
opening my emails.
But even more important than your
open rate…
is your click-through rate or CTR.
In other words, even if people are
opening your emails…
you're not going to have very many
conversions if they're not clicking
through to your offers.
And guess how you get people to
click through on your links.
Trust.
When people trust you, they click
the links in your email to see what
you have to offer.
If they don't trust you they won't.
So yes... give people information
and value.
But make sure your focus is on
developing trust and rapport.
Then extend that into an offer.
Because they trust you they will
click on the links to your offers.
Every CTR is a potential conversion
of your email list subscriber ==>
into a paying customer or client.
That's how you can score big
with your email list.
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
PS:
Ready to start getting your
own customers and clients?
Start Here...
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