Hi Friend
I hope you got to yesterday's
Live Coaching Call.
If not, listen to the replay.
It sets the tone for what you
need to do now… to restart
and reboot your business.
Now, I've been reading your
responses to the homework
I assigned the other day.
1.
What are the top 3 clearly defined
needs in your market or niche?
2.
How can you meet those needs better
or more uniquely than anyone else?
I'm seeing a lot of struggle here.
I'm not really surprised because
the reason you probably joined this
particular challenge is that you
are "stuck".
Your business is at a point where
you don't quite know if you should
go forward or backward.
Sideways or Slantways.
So, these two questions are BIG.
They are the real foundation of
everything you do with your
blog, with your online business.
You MUST get this part right.
Now, let's start with #1 for today,
then maybe tomorrow we'll get
to #2 (actually monetizing your
business, based on what you
know from #1).
This might sound confusing,
but it will make sense.
Don't question what's going
on here, just stick with me.
Email me on the coaching
site (details below in the
PS section) to discuss how
all this relates to YOUR
business.
For now, let's look at this.
#1
What are the top 3 clearly defined
needs in your market or niche?
This is so important because
a big reason why blogs sputter
and spin and get no results
is that they are about the
blogger… about you.
Your readers want to have
THEIR needs taken care of.
They way their problems
solved, their concerns addressed
and their lives improved.
That's why they're on your blog.
That's what you have to do to
make your business work.
So you absolutely must know
the top 3, or 4 or 5…
the top problems that your
readers need solved.
If your niche is fitness, then
you need to know exactly
what people struggle with
to get fit, be fit, stay fit.
You need to know where they
go wrong and how to help
them get back on track.
When you do that, you
improve their lives.
There's nothing more to it.
When you do that, they
start to trust you.
That's everything.
When they trust you, they'll
buy the products you suggest
and they'll gladly pay for the
services you provide.
But it's not because you're
smart or clever or expert
or "the authority" (although
those things help).
It's because you have demonstrated
in your blog and in your emails and
in your online interactions in places
like Facebook groups (and many
others)…
that (1) your really care about
improving their lives (2) you can be trusted (3) you have something that can help them.
So what we're really talking
about here is your "brand"…
your "personal brand" as
people call it.
How do people see you.
When they hear your name
are you "the fitness guy
or gal" ?
If they see you as "the guy"
or "the gal" that can be
trusted to help them...
they WILL grab just about
any product or service you
offer.
It's that simple.
It's that important.
So, this "personal brand" you
are building must be marketed.
It's not enough that YOU know
you are the fitness expert.
Your target audience, your
crowd must also know that.
This becomes your business
strategy.
This is where the biggest
work comes in, at least in the
beginning.
You must set a clear business
strategy to define and market
your brand, to your crowd.
So, you've got a lot of homework.
This is not just for today, but
really, for the next few days.
I want you to write ALL of this
down…
as usual, it's really for you,
not me.
But if you want to take advantage
of the coaching aspect of this
30 Day Challenge (I strongly
urge you to)… then send me
your homework so I can give
you advice and feedback that
WILL help your business get on
the right track.
HOMEWORK...
Here are the things you need
to establish.1.Have you carefully defined... What are the top 3 needs in
your market or niche?
If not, do it now. If you did it, make sure you've got it right, and if you're not sure then brainstorm. Don't write just 3. Write 5 or 10 or 30. Then the top 3 will begin to emerge Now, once you've got this step right, but not until you do, move to step 2. 2.What is your brand?In other words, when people think of you or your blog, what comes to mind? Fill in the blanks. you are the expert on ______ you are the authority of ______
you are the go-to person if someone wants to _________ When you've filled in those
blanks, your brand will start to
crystalize before your very eyes.
You will start to see what
comes to mind when people
hear your name or visit your blog.
This will really start to establish
a strong trust and build real
relationships within your crowd.
Now, let's advance to step 3.
3.
What is your business strategy?
Decide now…
how will you get people to find
you and be exposed to your brand?
BE SPECIFIC.
Which blogs will you get
actively engaged on (Hint: ones
that your crowd frequents).
Which social media sites?
Which forums?
Who are the influencers in
your niche and how will you
start getting known by them?
END of homework.
That's it for today.
It's a lot.
But this is your business.
You must do all this groundwork
because if you don't, you won't
be getting any better results in
the future than you have in the
past.
This is the challenge.
Remember to send me your
homework if you want some
help with all this.
Otherwise, you're on your
own, and that's not the best
place to be if you want to
get better at this stuff.
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
PS:
One of the main components
of this 30 Day Challenge is
one-on-one coaching.
YOU must take the initiative
to stay in touch with me over
the next 30 days.
Ask me questions you have…
Respond to homework assignments…
& keep in close contact with me
each step of the way.
Here's my Private email
address that I use only for
coaching clients and students.
Email me at …
WhirlwindSuccess at gmail dot com
I can guarantee you this.
The people who will get the
most benefit from this Challenge
are the ones who will be emailing
me on a regular basis with their
progress, questions and comments.
Email me anytime at …
WhirlwindSuccess at gmail dot com
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