Hi Friend
I was honored to be asked by one of
the real luminaries of entrepreneurship,
Michael Gerber, to contribute a piece
for his viral blog post…
How To Grow Your Business Fast: 50+ Experts Share Their Best Scaling & Growth Hacks
http://www.beyondemyth.com/blog/grow-your-business/
You may well have seen the post already.
It's become quite an online sensation.
But you may not have known that I was
a contributor, so I thought I'd share my
my remarks here today.
Here they are ==>
You are not really ready to grow your business until you
first realize that it’s not your business at all… not really.
You may have started your own business so you could
“be your own boss.”
That’s okay to get things started.
But as you mature in your understanding and sophistication,
you become increasingly aware of the fact that “your business”
actually belongs to your customers, your clients and your loyal followers.
In order to grow your business, you must aggressively seek
more innovative methods for serving them better.
That means, in part, to improve your ability to listen to them, and to
really hear what their problems and challenges are.
Growing your business means improving it.
There’s no such thing as maintaining your business.
Your customers needs today or not the same as your customers needs were
yesterday.
Their desires change and aspirations change all the time.
You must listen to them carefully and recognize the direction in which they
are moving.
Then you must move in that same direction.
Sometimes, you might even lead your customers in new directions.
More often though, since they know their pains and struggles intimately and
best, you must follow their lead.
Staying in touch with the struggles and desires of your customers doesn’t
necessitate that you develop something new, brave and bold.
The chances are that your customers and not looking for something new.
Just the opposite.
They’re looking for something familiar.
Familiar, yes… but simultaneously bigger, better, faster, shinier and
primarily, more responsive than anything they’ve experienced before.
While your business may offer familiar and comfortable solutions,
it stands alone.
It stands alone in it’s ability to connect viscerally with it’s
prospects and customers.
It does that by offering more than products and services.
It offers a human experience.
People can buy products anywhere.
They get “sold to” by everyone.
Your business will stand apart from all the others to the extent that it
can establish a human relationship with it’s customers, and offer them an
experience that goes far beyond a mere transaction.
In order to scale your business, you must learn to deliver a bigger, better
and more meaningful experience for your customers.
They can always get your product or service from your competitor, buy they
can only enjoy the unique experience your offer them from you.
Make it a great one.
###
So that was it.
If you'd like to see what the other 49 amazing
leaders of online business have to say, read
the entire article here…
http://www.beyondemyth.com/blog/grow-your-business/
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
PS:
Grab your 33% coaching
discount now…
Prices rise Jan. 1, 2017
Top Tier Coaching
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