Subject: E-FRANCHISE MIND JANUARY 2016

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ANNOUNCEMENTS | MFA FEATURES / SPECTACLES | MFA ACTIVITIES | FRANCHISE EVENTS | FRANCHISE WORLDWIDE | FRANCHISE CATALYST | FRANCHISE PERSONALITY FRANCHISE PROMOTION'S | UPCOMING EVENTS | FRANCHISE & MEMBERS NEWS | SPECIAL'S
ANNOUNCEMENTS
CONGRATULATIONS AND THANK YOU TO YB DATO' SERI AHMAD BASHAH MD HANIPAH FOR HIS SERVICE AS YBTM KPDNKK

MFA would like to thank former YBTM for his strength and enthusiasm in promoting the franchise industry in Malaysia. We would also like to congratulate YBTM as the new MB of Kedah.


*KPDNKK YBTM ( March 2013 - February 2016)
YBHG. DATO’ HAJI RAZALI BIN OTHMAN APPOINTED AS THE NEW DEPUTY SECRETARY GENERAL (FRANCHISE & CONSUMERISM)

Congratulations on the appointment of YBhg. Dato' and MFA would like to welcome YBhg. Dato to the franchise industry.


*Appointed on the 16th December 2015 
MFA FEATURES / SPECTACLES
MFA ACTIVITIES
TURKISH RESTAURANT OUTLET LAUNCHING

Date : 21st January 2016
Venue : No.20, Jalan Diplomatik 3/1, Presint                              Diplomatik, Putrajaya

Mustafa Ustas Turkish Restaurant was officiated by KPDNKK Deputy Secretary General (Franchise & Consumerism) and was attended by the Consulate of the Turkey Embassy. The mouth watering Turkish cuisine signs its trademark by using wood fire as their cooking method.




ENHANCED FRANCHISING DEVELOPMENT PROGRAM (EDFP) WORKSHOP COURSE

Date : 29th - 31st January 2016
Venue : Concorde Hotel, Shah Alam

The three days course program was attended by franchise specialist ranging from franchisors to legal advisors. The program required them to team up and brainstorming all the essential needs in producing the EFDP seminar kit.



BASIC FRANCHISING TRAINING COURSE WITH PEKAP

Date : 23rd January 2016
Venue : PEKAP Headquarters, Setiawangsa

MFA in collaboration with Persatuan Kebajikan Anak-anak Pahang di Ibu Kota (PEKAP) organized the franchise basic training course for PEKAP members. The members enjoyed the beneficial training course with several of them giving full interest in franchising.


 

CSR PROGRAM HELPING THE STUDENTS IN NEED

Date : 27th January 2016
Venue : Maahad Al-Islah, Teluk Intan, Perak

A CSR Program was organized to help the students in Maahad Al-Islah, Teluk Intan, Perak. Various items such as school bags, school uniforms and also money were donated to approximately 100 students in the school. We would also like to thank our main sponsor, Senheng Electric (KL) Sdn Bhd for donating RM20,000 for this program which gave hope for these kids to continue their studies.


FRANCHISE EVENTS
SAUDAGAR KURMA OUTLET LAUNCHING

Date : 30th January 2016
Venue : 3rd Floor, Terminal Bersepadu Selatan (TBS)

Saudagar Kurma, owned by Syarikat Abdul Ghaffar (SAG) opens its largest outlet in Malaysia located at Terminal Bersepadu Selatan. The outlet which supplies foods from the Middle East is highly popular among Middle East food lovers with its quality of taste.


FRANCHISE WORLDWIDE
PAPPARICH EXPANDS TO LOS ANGELES

Papparich first opens its outlet in 2006 located in Malaysia and instantly gets positive feedbacks from its customers. The rich and delicious taste of its dishes excelled globally in its expansion in 2012 to Singapore and Australia. Congratulations to Papparich for their hardwork and also their expansion to the United States in this year.


FRANCHISE CATALYST

1. Any activities that bears EFDP logo means the activity is fully supported by EFDP and      to differentiate with other Trade Mission supported by EFDP activities. 
2.  Intellectual Property Reimbursement (IPR) and Franchise Agreement Reimbursement      (FAR)
a. Open to all franchisor and master franchisee
b. Ordinary Member of MFA
c. Company’s annual revenue below RM40 million
d. For IPR, you may claim up to RM10,000 for approved Trademark registration
e. For FAR, you may claim up to 30% of a maximum value of franchise agreement RM150,000
f. May claim up to 7 countries per application for IPR & FAR
g. Closing on 30th March 2016
h. Download IPR & FAR forms here

3.  International Franchise Management Certification Course

a. Program Description

The International Franchise Management Certification program is an exclusive offering that provides participants a comprehensive look at the international franchise sector in an engaging and dynamic environment.

The program is designed to maximize the transfer of knowledge on international franchise management with a combination of lecture, case studies and expert guest speakers.

Participants will work in small groups to analyse case studies and will be assess through simple assessment test to gauge their understanding during the 2-days course

b. Program Objectives

By the end of the program, participants will be able to:
i. Identify the ideal entry mode to any foreign country
ii. Manage your network of international franchisee.
iii. Select ideal Master Franchisee or foreign franchisee.
iv. Understand on methods to support international franchise network.

c. Topics Covered

Participants will gain critical insight, practical knowledge, and analytical skills required to succeed in international franchising. The program address major topics germane to international franchising including
i. legal and regulatory environment,
ii. market research,
iii. franchise relationship
iv. strategic planning,
v. international supply chain,
vi. financing international expansion and
vii. system support.


Certification Program Date Venue Training Fee
International Franchise Management (IFM) 2-3 April
13-14 August Vistana Hotel, Kuala Lumpur Member: RM599.00
Non-Member: RM799.00

*Early Bird Discount: 15% before 26th February 2016
FRANCHISE PERSONALITY
MR. AMRAN HAMID, DAPUR PENYET

We would like to introduce Mr. Amran Hamid, the Managing Direcor of Resepi Arena Sdn Bhd for his efforts in bringing his business to the centre of attraction. Dapur Penyet can now be found in Indonesia, Singapore and a few Asian countries.


FRANCHISE PROMOTIONS
UPCOMINGEVENTS 
1)Program Berbasikal bersama Raja Muda Perlis, Kangar, (27th                               February 2016)
2) EFDP - Learning Progran Development Workshop 2, Vistana Hotel (26th -           28th February 2016)
3) Essentials of franchising training course, Vistana Hotel (5th - 6th March 2016)
4) International Franchise Management (IFM), Vistana Hotel (2nd - 3rd April             2016)
5) Franchise International Malaysia (FIM2016), PWTC (6th -7th May 2016)
6) Selling Your Franchise (SYF) Training Course, Vistana Hotel (28th - 29th May       2016)
FRANCHISE & MEMBERS NEWS
1. Latih jadi usahawan
SPECIAL'S
SENHENG MALAYSIA

Senheng Electric (KL) Sdn Bhd was founded in 1989 from a tiny half shop lot, with stocks worth less than RM30,000. Two decades after that, Senheng achieved RM1.04 billion sales revenue in 2015, and with 125 outlets straddling the length and breadth of the county.
Senheng is currently operating with 2 channels which are SENHENG and senQ Digital Station with each serving different groups of customer.
Through their effort and strength, Senheng managed to win numerous awards which are the Employer of Choice 2011-Bronze Award, Franchisee of The Year 2012 - Gold, Best Companies to Work for in Asia 2014 from HR Asia and also Franchise Employer Of The Year 2015.
We wish Senheng all the best and able to sustain their brilliant effort in the coming year's. Senheng surely brights up the franchise industry in Malaysia.
Level 1, Wisma Motor, 339 Jalan Tuanku Abdul Rahman, 50100, Wilayah Persekutuan, Malaysia
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