Subject: Be Your Best NICHQ Brand Ambassador

You are receiving this email as part of a bi-weekly internal email campaign that will include tips and tactics on representing NICHQ and supporting our brand. Save the emails for future reference and be an awesome NICHQ brand ambassador.
What's New With the Website?

NICHQ.org is our platform for sharing what we do and why we do it. It helps us connect current and prospective clients with our portfolio, our people and our strategies for success. Ultimately, our website lets people know who we are as an organization and helps them decide if they want to get to know us better. 

We're often adding and updating website pages to make sure we deliver relevant and interesting information to our visitors. We disseminate these updates through our digital channels (e.g., social and e-marketing) but we are always looking for other ways to engage followers. That's where you come in! 

Please consider sharing relevant website pages with your network. These new pages include resources, stories and lessons-learned that can help engage your project teams and help your friends and family better understand your work. 

To make sharing easier, we've provided an overview of some recent updates to the site :) Keep reading and consider what you might want to share. 
New Case Studies 

Three new case studies give readers an overview of our project successes and lessons-learned.
Did you work on one of these projects or get excited when you heard the team present on it? Consider sharing it out through social media or as an email. 

Sample language for sharing: Feeling @NICHQ proud about some of these awesome results from [project name]. Find out more here!
New Graphics

We know that it is sometimes difficult to put what we do into words. Luckily, NICHQ's Approach page and Mission page have some awesome graphics that do the work for you. Consider sharing them out as a way to describe NICHQ's goals.

Sample approach language for sharing: What does #ChangeManagement mean for @NICHQ? It's all about bridging the people and the technical side of #change. Find out more here. 

Sample mission language for sharing: Our 2020 strategic plan puts #ChildrensHealth first. Click in to find out what strategies we're prioritizing. 
New Projects

We keep the Current Initiatives page and Our Work timeline updated with our latest projects. (Our newest projects will be added in the next few weeks.) Each individual project has its own webpage that includes information on the goals and timeline, the key participants and NICHQ's role. 

Are you working on one of these projects? Consider sharing with your network to help them better understand the important work you do! 

Sample language for sharing: Thrilled about all our @NICHQ teams are accomplishing on [project name] to improve #ChildrensHealth. Click in to find out more!
National Institute for Children's Health Quality (NICHQ), 30 Winter Street, 6th Floor, Boston, MA 02108, United States
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