Subject: Facebook Ad Anatomy for Authors + Course

Dear Friend,

It's a shame you're not using Facebook ads for your author business when they can work so well.

Do you recognize the ad in the picture below? Over 1,500 of you do because that's how you got on this list!

Let's analyze the components of this ad so that you can create great ads yourself:

1) You need to have a page to create great ads. Just go to any page and click on the green button in the top-right that says "create page". Authors should create a page with their name and surname.

2) Text: you need a powerful text above your image. Starting with "It's a shame" triggers emotions so people are interested to click. There are different schools of thought on the length but I think that the shorter and more concise the better. You can say something like: "Love author xxx? - try this new arrival - you might be pleasantly surprised! Download your free copy now."

3) Below the image you need a clear headline, something like "Great find for mystery readers".

4) Below is a link description: make sure you put a call to action like "download now and..."

5) The download button - very important and you can only create it in power editor.

6) Image - 1200x628 pixels - you can buy images from websites but remember that Facebook provides an incredible amount of fantastic free images you can use.

So here you go, the very basics just to show you that you can do it too!

There is so much more to ads though: targeting being the most important thing and to get it right you usually have to spend a couple hundred to a couple thousand dollars. 

Good news! There is a shortcut - Mark Dawson created a course on Facebook ads just for authors - and you can start by getting most things right and saving a lot of money.

Get the course now and start selling: www.selfpublishingformula.com/alinka

I went through it and it's the best thing I've seen on the market. Yes, there are other courses (and I've taken them) but they cost twice as much as Mark's and they are not geared towards authors. This one is.

Here's an overview of what you will learn:

1. Step-by-step online training to suit every style of learning

Module 1

Why use Facebook? (Answer: because it works like gangbusters).

Module 2

Facebook General Principles

• Deciphering the power editor
• The structure of Facebook ads
• Basics: creating a campaign
• Basics: precise targeting
• Ninja tips

Module 3

Using Facebook Ads to Build Your Mailing Lists

• Purpose and Mark’s results
• How to create a high performing ad
• Example ads: good and bad
• Highly converting landing pages
• Pain-free monitoring: keep your ads in line and on budget
• Welcome to my mailing list: precise email automation sequence
• How much are subscribers worth?
• Mailing list hygiene
• Understanding your readers with surveys

Module 4

Using Facebook Ads to Drive Sales

• Purpose and Mark’s results
• Optimising Amazon as a landing page
• Amazon Associates and affiliate links
• Creating your ad
• Data doesn’t have to be scary: monitor your ads for just five minutes each day
• Troubleshooting
• Examples: good and bad

NEW Bonus Module

Using Twitter for Mailing List Signups

• Using cutting edge Lead Cards to add signups without a landing page.

2. Screencasts (look over Mark’s shoulder as he creates and monitors ads)

Save hours of frustration and thousands of dollars and implement an EASY system that will allow you to use Facebook ads to boost your writing career. You will sit next to Mark (pretty much literally) while he shows you his exact workflow. You can then go away and copy it.

3. VIP Launch Bonus #1

Exclusive student discount with Book Funnel, a new service that will allow easy and pain-free distribution of free books to your brand new newsletter subscribers.

4. VIP Launch Bonus #2

Access to the Self Publishing Formula’s closed Facebook Mastery group. It’s become a thriving community of over 400 members, including some of the biggest indie authors in the world, and the help and support shown there has been amazing. It’s become something of a Facebook ads laboratory, too, with highly successful indie advertisers ready to leap in and critique copy, image, targeting and landing pages. And, of course, Mark pops in every day and is very active there, too.

5. VIP Launch Bonus #3

A week of exclusive email access to Mark. Get your questions answered.

6. VIP Launch Bonus #4

BIG discount on images from Books Covered, the designer that Mark uses for his covers and ad images.

7. VIP Launch Bonus #4

BIG discount on a Wordpress site (with full installations available) based on the precise template that Mark uses himself.

***

Click here to sell more books with Facebook ads: www.selfpublishingformula.com/alinka

Going through this course might just be your best decision as an author.

Now for those of you who are action-takers and get the course within the next 24 hours, I'll give you a free 30 minute coaching session on Facebook ads or marketing books in general. Just send me your receipt within the next 24 hours! Go here: www.selfpublishingformula.com/alinka

To your success!
Alinka
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