Subject: 18 facts & figures on 11.11.2017 by Lazada, 11street, Shopback

18 facts & figures on 11.11.2017 by Lazada, 11street, Shopback
18 facts & figures on 11.11.2017 by Lazada, 11street, Shopback
Singles day or Double-Eleven (11.11) is becoming a major online sale promoted by local e-commerce players recently, on top of the annual #MYCYBERSALE.

This is an interesting trend as Malaysia (and the neighbouring countries in Southeast Asia) leans towards 11.11 originated from China (led by Alibaba) instead of Cyber Monday or Black Friday from the United States and western countries.

Several key players in Malaysia have released their performance on 11 November 2017 so here we summarize into 18 key figures by namely Lazada, 11street and Shopback.


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